Jeff Bezos of Amazon shows us content really is king !

One of the golden rules of Blogging,Websites and of course Social Media is that interesting relevant and original content is the key to success. Good content attracts visitors and ranks well with search engines . It also keep visitors on your site longer .

With that in mind its interesting to see the news today about Jeff Bezos of internet shoppping giant Amazon buying the Washington Post an iconic US Newspaper .The question is why would any self respecting entrepreneur buy a Newspaper when the newspaper industry is dying on its feet . Many newspapers have experienced a 90% decline in circulation from their 60s heyday with half that fall coming in the last 7 years .

The answer maybe he just wants a plaything to write off tax against or promote his personal and political views. That may be true of course but more likely just part of a race to own great content and iconic newspapers attract good journalists and therefore make great content.

Newspapers and magazines are slowly but surely going up behind paywalls so the race for ownership of content is on.

Jeff Bezos is a great innovator with amazing long term vision so it will be interesting to see what he does with the Washington Post. It certainly shows us that content really is king ?

What do you think ?

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Richard

The Smartphone will soon be dead !

A bold assertion but there is little doubt that the coming trend of wearable internet devices will eventually supplant the use of smartphones and tablets to access the Internet. It may sound far fetched but with Google developing Glasses    Apple its  iWatch and Microsoft its Smartwatch  as shown here its only a matter of time and that before competitors like Samsung and Sony get started .

Hard to predict where it will all end of course but how about surgically implanted devices built in to ears and eys .The stuff of science fiction surely ? Then again so were smartphones once !

What do you think ?

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

 

Groupon’s decline is a salutary reminder for all of us

With today’s news confirming the decline of Groupon and the continuing doubts over whether it is a sustainable business or not.Its a key pointer for small and medium sized businesses and how they need to market themselves. Groupon is all about what I call broadcast marketing a daily blast out to a large opted in email list (no spam please) which over time becomes less and less effective.

This is for two reasons:

1. Your average human today is inundated with over 2000 outbound marketing interruptions per day! However there are more and more creative ways to block them out, including caller ID, spam filtering, Sky+ etc.In short our immunity is growing.

2. Cost :Outbound Marketing is expensive and profit margins are always being squeezed and business is constantly looking to drive down Customer Acquisition costs .

Businesses can see this and are rethinking how they market themselves and are looking for more cost effective ways of reaching prospects .And thats where Inbound’ Marketing  comes in.This is where your business :

-Spends time talking to its customers -visits and calls !

-”helps itself “get found“- by people already learning about and shopping in your industry.

– Has a website that is a “hub” for your industry

– Has a website that attracts visitors naturally through search engines

– Uses the blogosphere to influence market opinion and attract prospects.

– Uses Social Media (LinkedIn, Facebook,Twitter and Google+) to engage with clients and prospects

– Builds fully Opted In Email Lists where clients and prospects have asked to be kept in touch with your latest news and information.

– Uses Business Networking to generate ‘Referrals’ from prospects .

These are the ways of the future !

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

How to Synchronise Email on your smart phone,PC,Laptop and Tablet ?

Its an increasingly common problem.You have a SmartPhone and a PC and maybe a Tablet or Laptop as well . All of them can send and receive email but unless you have a synchronised email service you can end up with your sent and received emails in multiple places .Aside from the convenience issue (which machine did I send that email to John on ?)a single audit trail of email is becoming more and more critical .

There are two  market leading solutions to this problem Microsoft Exchange and Google Apps  . Both enable you to synchronise your mail ,contacts and calendar across all the devices you use so they are always the same on each device. Change a contact on your PC and it will change on your Phone/Tablet and Laptop. At a meeting with a client and enter a date in your calendar on your Smart Phone when you get back in the office you see it already there on your PC.

In the past to have this you needed a Server running Microsoft Exchange with all the hardware and support costs that entailed .That made it uneconomic for smaller businesses . Now we have Cloud Computing you can have all the features as hosted email features . Certainly we have a number of clients using our Hosted Microsoft Exchange solution.Prices start from £15+vat per mailbox per month and include a copy of Outlook 2010.

Both Google Apps and Microsoft Exchange are great products .

Google Apps is a bit cheaper and works really well as you would expect with Android Phones and Tablets.Its is a bit more limited re integration with Microsoft Outlook .With Exchange its the other way round . All in all it depends on if you use Microsoft Outlook, if  so you would be better off with Exchange.If you use Gmail then Google might be for you. If you have a Windows 8 Smartphone then no contest go for Exchange.

As you can see its complicated .

Confused ? If you would like a free consultation  Contact Us .

Please feel free to comment below

Richard

How to use the latest features in LinkedIn to really grow your business.

OK its the last full working week before Christmas so its a good time to reflect on the last year and put in place plans for next year. Once thing that has really changed this year is LinkedIn.

LinkedIn continues to grow and grow. Its amazing how many business people I now see using LinkedIn so widely compared to just a year ago.

This year LinkedIn has added lot’s of new features that help marketing managers and business owners to network and develop their business and of course reach more customers and potential customers.

The really key features are now :

-The new improved LinkedIn Profile

-The new improved LinkedIn Company Page

-Follow Us

-Skill Endorsements (controversial these)

-Likes

-Sharing

-Updating

-LinkedIn Today

-Answers

-Groups

A lot has changed on LinkedIn this year and its now an even bigger source of business than ever.

I have noticed how many of my clients seem to prefer one to one tuition to a course or workshop. So with that in mind I have developed and ran a number of LinkedIn One to Ones for a variety of businesses The reaction has been great here’s what a some of them said:

Clair Wilkinson and Sandra Venables
Franchise Consultants Green Frog Consultancy

“I had a one to one training session on LinkedIn with Richard and I now really understand how amazing LinkedIn really is. I now have all the tools and techniques I need to really get the best out of a very powerful marketing tool. I wanted to know what Linkedin was used for and how it could be used to help me grow my business.Thanks to the ’50 day action plan’ I now feel really motivated to put aside half an hour a day to get the most out of it. Richard certainly knows how social media can help a business grow . I am now looking forward to finding out all about Twitter .“

Angela Dalzell
Director at MTD Residential Lettings Limited

‘Thank you Richard for the one to one training session for Linked in. I was secretly pleased that the group training had been cancelled. I found your training to be extremely informative and as you will see if you look at my profile I put your training to good use immediately. I have already received a business enquiry and hope to receive many more. Once again thank you. I now look forward to my Twitter training course. ‘

So I have a special offer for you.

The first 10 people who come back to me can book their 2 hour LinkedIn One to One with me for a special price of £60+vat (a 30% discount).

I’ll come out and see you and really help you make LinkedIn work for you.

If you would like your LinkedIn One to One get in touch here  Contact Us .

Look forward to hearing from you soon.

Richard

Why Mobile Internet use is troubling Google and Facebook and why it should concern you ?

You may have noticed in the news that both Facebook and Google share prices have struggled recently .On the face of it this is a puzzle ? Google is the dominant player in the search market and Facebook announced it had reached 1 billion users .

The reason is the growth is Mobile access to the net specifically the Smartphone which allows users to view websites more easily than a pc or even a laptop can. According to the Office for National Statistics internet use is now nearing 50% of all internet traffic. 

The problem with mobile internet use is that there is a lot less room on screen to display ads so the advertising revenues from mobile are much less . It also means that traffic to the PC and Laptop versions of their sites is falling and so the amount they can charge for pay per click advertising is reducing too .As this trend is set to continue both Facebook and Google needs to find a way of fixing this and earning more revenue for mobile or ‘monetising’ it.Some investors doubt they will be able to do this hence the fall in share prices.

Whats does this mean for your business in terms of your online and inbound marketing ?

Well traditional online and inbound marketing like ,pay per click advertising,email marketing and search engine optimisation remain,important. However you need to start bringing mobile into your marketing plans. You should make sure you have a mobile version of your website created and perhaps consider an app version to promote your products and services.It also puts an even heavier emphasis on social media like Twitter,Facebook,You Tube and LinkedIn as engagement with potential clients for these areas is becoming more and more powerful.

If you would like a free review of your online marketing activities to help with the rise of mobile Contact Us .

Please feel free to comment below

Richard

10 Smartphone Security Tips (updated)

We are all ever more dependent on  our Smartphones (iPhone .Blackberry,Android) for everyday life and whilst the productivity benefits we get from new technology are big there is an army of people and organisations out there harvesting the Internet for our personal and business details .

Online Security is a subject that I take very seriously but even I was shocked reading about a technology journalist had all his online information hacked with disastrous consequences .You can read his account of it  here.

From stealing your email passwords to deleting all the pictures on your iphone there are real dangers. The smartphone is quickly eclipsing the PC for many common small business tasks that need to be accomplished on the road, such as email, social networking, Web browsing, editing or creating documents.

But smartphones’ growing popularity also increases their vulnerability; not only because smartphones are small and easily to lose, but they also present a big target for same kinds of security threats that plague PCs — viruses and other malware.

A recent smartphone security study by the Ponemon institute — commissioned by security software vendor AVG — found that 84 percent of respondents use the same smartphone for both business and personal use. This gives you a sense of the amount and kind of data a typical smartphone can contain, and why it needs to be protected.

So here’s 10 ways to improve your Android, BlackBerry, iPhone or Windows Phone 7 (8) smartphone security.

1. Screen Lock Your Phone

If you leave your smartphone unattended for a while — or worse, if it’s lost or stolen (more on that later) — you don’t want to make it easy for a passerby to rifle through its contents. Setting your smartphone to require a PIN code or password for access after an inactive period is a relatively easy way to thwart this kind of opportunistic unauthorized access.

2. Enable Remote Locate, Lock and Wipe

Can’t find your phone? You may have simply misplaced it somewhere around the office, or inadvertently left it at your last meeting. Then again, maybe someone nicked it when you weren’t looking. In this situation, software — or a service — with the capability to remotely locate, lock, and wipe your phone might help you retrieve it.

3. Backup or Sync Your Data Frequently

We hope you never find yourself missing a smartphone or having to issue a remote data self-destruct, but if you do, you’ll want to be sure your phone’s data exists somewhere else. The same is true in the event your device becomes incapacitated due to physical damage or some other malfunction. Whatever the case, having a backup of your data is critical.

4. Apply Operating System Updates

From time-to-time, your smartphone OS vendor, hardware manufacturer or mobile carrier will make operating system updates available for your device. Although these updates are usually promoted as providing new feature x or y that you may or may not be interested in, they typically carry security-related improvements as well, so it’s a good idea to apply updates regularly.

5. Turn Off Bluetooth Discovery Mode

People often leave a smartphone’s Bluetooth discovery mode turned on at all times (sometimes it’s on by default), but you should disable discovery when you’re not trying to pair a device. Failure to do so will continuously advertise your phone’s existence to other Bluetooth-equipped devices nearby (albeit within Bluetooth’s limited range of about 30 feet), which can result in an unauthorized connection to the phone.

6. Keep Your Phone ‘In Jail’

This one’s pretty simple. It’s tempting to “jailbreak” or “root” your smartphone to access hidden features and unofficial apps. But if you’re concerned about security, don’t do it. This can circumvent many of the safeguards built into the smartphone’s operating system, opening avenues of vulnerability that may not be readily apparent.

7. Avoid Wi-Fi Hotspots

Think twice before connecting your smartphone to a public Wi-Fi hotspot, because just as with your PC, this kind of shared, unsecured connection can leave your activity and data vulnerable to eavesdropping and theft.

8. Mind Your Mobile Apps

With such a wide selection of smartphone apps available — most of them free or low-cost — it’s tempting to load up on anything and everything that catches your fancy. That’s not a good idea, because you can’t really be sure what an app is going to do once it’s on your phone. For example, malware-laden apps were recently discovered (and removed) from the Android app marketplace, some app makers are, have been found to breached data protection laws (often to advertising networks) without users’ knowledge or content.

There’s not too much you can do to protect yourself from unseen app behavior, other than to keep the number of apps to a minimum, and if possible, use an anti-virus app, which brings me to the  next tip.

9. Use Anti-virus/Internet Security Software

As mentioned earlier, the proliferation of smartphone has not gone unnoticed by malware purveyors, who are increasingly targeting the devices for attack. You probably wouldn’t dream of using a PC without anti-virus protection, and in a world where every app, Web link, or email you access with your smartphone can potentially harbor something malicious, it’s a good idea to use anti-virus and internet security software there as well.

We recommend ESET Mobile Security and install it for our clients for £14.99+vat per phone per year. Contact Us if you would like our help with this.

10. Beware of Text Message Spam

Text messages seem innocuous enough, but just like a Web page or an email, they can be used for mischief. Especially if you don’t/can’t use smartphone anti-virus protection, never respond to or follow any links in a text sent by an unknown party. You could find yourself with unwanted software on your phone or unexplained charges on your bill.

Update : Perhaps a sign of how high up the Agenda Cyber Security is can be seen from the UK Govt’s advice for business published 5th September 2012.Worth a read here 

If your concerned about your online and smartphone  security Contact Us for a free review and consultation .

Please feel free to comment below

Richard

How Google defines a high-quality website?

Google has released an interesting guide on what it defines as high quality content which is now so important when ranking your website .To quote directly:

‘Below are some questions that one could use to assess the “quality” of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality. Think of it as our take at encoding what we think our users want.

Would you trust the information presented in this article?
Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Would you be comfortable giving your credit card information to this site?
Does this article have spelling, stylistic, or factual errors?
Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
Does the article provide original content or information, original reporting, original research, or original analysis?
Does the page provide substantial value when compared to other pages in search results?
How much quality control is done on content?
Does the article describe both sides of a story?
Is the site a recognized authority on its topic?
Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
Was the article edited well, or does it appear sloppy or hastily produced?
For a health related query, would you trust information from this site?
Would you recognize this site as an authoritative source when mentioned by name?
Does this article provide a complete or comprehensive description of the topic?
Does this article contain insightful analysis or interesting information that is beyond obvious?
Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
Does this article have an excessive amount of ads that distract from or interfere with the main content?
Would you expect to see this article in a printed magazine, encyclopedia or book?
Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
Are the pages produced with great care and attention to detail vs. less attention to detail?
Would users complain when they see pages from this site? ‘

You can see the whole article here 

5 things to do this summer while your competition’s on holiday

Below is an extract of an Email I received from Michael Heppell last Summer that addresses that old age problem of what to do about the ‘Summer Slowdown’ that we all ‘seem’ to suffer from you know the fact that key decision makers are on holiday and anyone who is in is covering for them or clearing their desks for their break !

I like Michael’s stuff especially his ‘ Flip It ‘ thinking .

‘There’s a popular myth that suggests the summer isn’t a good time for business. Really? Actually it’s the perfect time to do some Flip It thinking and clean up while others are napping. Here are five easy things to do:

1) Call everyone. “Hi just calling to see how you are and to find out if there’s anything we can do for you right now?” Better still call in.

2) Send your top ten contacts a post card. Plan ahead and make a note of names and addresses. You may want to be cheesy and say how you never stop thinking about them, or just say something sincere and from the heart.

3) Planning and preparation. So even if EVERYONE is on holiday, there’s no-one to call and you’re stuck in the office, this is a dream time to do some planning. Prep up your September and come out of the blocks firing!

4) Create some media attention. The summer is a notoriously poor time for the press. They are keener than ever to find good stories. So now’s your chance to raise awareness about your new product, make an announcement and contact your local business pages.

5) Invest in some reading for your holiday. There are loads of great books which make you better. Autobiographies, business and personal developments books cost a few pounds but contain masses of great information.

Here’s a tip: If you are looking for a personal development book for the beach then choose one that makes you smile as well as makes you think.’

I would also add rather cheekily you could always give Google Adwords a try we have just had 10 £50 Advertising Vouchers and we are offering free set campaign set up why not give it a try ! Contact Us for more information .

You can find our more about Michael Heppell at http://www.michaelheppell.com/