Businesses are constantly searching for new and novel ways to attract new Customers . Many are turning to handwritten communication . Surprising in this digital age ? No not really its all about novelty and perhaps a bit of formality ! Consequently business is booming for handwritten letters .No one is suggesting that we all go back to handwritten letters en masse there is the small matter of cost and coverage . Digital is vastly cheaper ,has huge coverage and is much more measurable.
However a handwritten message is powerful too perhaps we can suggest that it can be used most effectively for follow up from an initial enquiry or targeting key prospects .
So here’s a few ideas for how we can use handwritten communications to complement digital marketing :
-For some written communications hand write the envelope
-Target key customers with a handwritten letter
-Send thank you cards after an appointment or even better after an order !
-Write with a fountain pen and use a classic script
There are a few businesses growing to meet this new trend charging companies to write handwritten correspondence to customers on their behalf. One example is Inkpact .Or of course you can dust off the fountain pen and reacquaint yourself with ‘Writers’s Cramp’
For a free consultation on your Video,Online,Social Media Marketing or even Written Marketing needs or for more information Contact Us for more details.