There’s an interesting article today by Graham Jones suggesting that people searching for your business are now more interested in engaging with you via your other on line channels (e.g. Social Media) than your website. I tend to agree I think the Corporate Website (information only) though not the E-Commerce Website is in decline and is now a back up for your other digital marketing activities.Yet another reason if you need one to really focus your Social Media efforts and strategy.
You can read Graham’s article here.
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