How to Synchronise Email on your smart phone,PC,Laptop and Tablet ?

Its an increasingly common problem.You have a SmartPhone and a PC and maybe a Tablet or Laptop as well . All of them can send and receive email but unless you have a synchronised email service you can end up with your sent and received emails in multiple places .Aside from the convenience issue (which machine did I send that email to John on ?)a single audit trail of email is becoming more and more critical .

There are two  market leading solutions to this problem Microsoft Exchange and Google Apps  . Both enable you to synchronise your mail ,contacts and calendar across all the devices you use so they are always the same on each device. Change a contact on your PC and it will change on your Phone/Tablet and Laptop. At a meeting with a client and enter a date in your calendar on your Smart Phone when you get back in the office you see it already there on your PC.

In the past to have this you needed a Server running Microsoft Exchange with all the hardware and support costs that entailed .That made it uneconomic for smaller businesses . Now we have Cloud Computing you can have all the features as hosted email features . Certainly we have a number of clients using our Hosted Microsoft Exchange solution.Prices start from £15+vat per mailbox per month and include a copy of Outlook 2010.

Both Google Apps and Microsoft Exchange are great products .

Google Apps is a bit cheaper and works really well as you would expect with Android Phones and Tablets.Its is a bit more limited re integration with Microsoft Outlook .With Exchange its the other way round . All in all it depends on if you use Microsoft Outlook, if  so you would be better off with Exchange.If you use Gmail then Google might be for you. If you have a Windows 8 Smartphone then no contest go for Exchange.

As you can see its complicated .

Confused ? If you would like a free consultation  Contact Us .

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Why Mobile Internet use is troubling Google and Facebook and why it should concern you ?

You may have noticed in the news that both Facebook and Google share prices have struggled recently .On the face of it this is a puzzle ? Google is the dominant player in the search market and Facebook announced it had reached 1 billion users .

The reason is the growth is Mobile access to the net specifically the Smartphone which allows users to view websites more easily than a pc or even a laptop can. According to the Office for National Statistics internet use is now nearing 50% of all internet traffic. 

The problem with mobile internet use is that there is a lot less room on screen to display ads so the advertising revenues from mobile are much less . It also means that traffic to the PC and Laptop versions of their sites is falling and so the amount they can charge for pay per click advertising is reducing too .As this trend is set to continue both Facebook and Google needs to find a way of fixing this and earning more revenue for mobile or ‘monetising’ it.Some investors doubt they will be able to do this hence the fall in share prices.

Whats does this mean for your business in terms of your online and inbound marketing ?

Well traditional online and inbound marketing like ,pay per click advertising,email marketing and search engine optimisation remain,important. However you need to start bringing mobile into your marketing plans. You should make sure you have a mobile version of your website created and perhaps consider an app version to promote your products and services.It also puts an even heavier emphasis on social media like Twitter,Facebook,You Tube and LinkedIn as engagement with potential clients for these areas is becoming more and more powerful.

If you would like a free review of your online marketing activities to help with the rise of mobile Contact Us .

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