Time for a refresh ?

Social Media is a fast changing landscape with best practice changing daily and new Social Media Channels being launched every month.

Its often hard to keep up with how to make the best use of Social Media whilst trying to run your business.

With that in mind we are offering a half-day refresher version of our highly sucessful Social Media One to Ones (you can see what people said about them here). Our One to Ones help you find out :

How to build an audience on Twitter and Facebook
How to convert followers and likes into customers
How to develop a Social Media Strategy
How to define your marketing message
How to measure the success of social media campaign
How to manage your social media in under 30 minutes a day

You can really boost your business with Social Media Marketing its just a matter of know how and we can supply that.

Our Social Media One to Ones are held at a location to suit you. For a limited period we are offering these for a discounted prices of £95+vat per person.

To find out more or to book Contact Us .

How to use the latest features in LinkedIn to really grow your business.

OK its the last full working week before Christmas so its a good time to reflect on the last year and put in place plans for next year. Once thing that has really changed this year is LinkedIn.

LinkedIn continues to grow and grow. Its amazing how many business people I now see using LinkedIn so widely compared to just a year ago.

This year LinkedIn has added lot’s of new features that help marketing managers and business owners to network and develop their business and of course reach more customers and potential customers.

The really key features are now :

-The new improved LinkedIn Profile

-The new improved LinkedIn Company Page

-Follow Us

-Skill Endorsements (controversial these)

-Likes

-Sharing

-Updating

-LinkedIn Today

-Answers

-Groups

A lot has changed on LinkedIn this year and its now an even bigger source of business than ever.

I have noticed how many of my clients seem to prefer one to one tuition to a course or workshop. So with that in mind I have developed and ran a number of LinkedIn One to Ones for a variety of businesses The reaction has been great here’s what a some of them said:

Clair Wilkinson and Sandra Venables
Franchise Consultants Green Frog Consultancy

“I had a one to one training session on LinkedIn with Richard and I now really understand how amazing LinkedIn really is. I now have all the tools and techniques I need to really get the best out of a very powerful marketing tool. I wanted to know what Linkedin was used for and how it could be used to help me grow my business.Thanks to the ’50 day action plan’ I now feel really motivated to put aside half an hour a day to get the most out of it. Richard certainly knows how social media can help a business grow . I am now looking forward to finding out all about Twitter .“

Angela Dalzell
Director at MTD Residential Lettings Limited

‘Thank you Richard for the one to one training session for Linked in. I was secretly pleased that the group training had been cancelled. I found your training to be extremely informative and as you will see if you look at my profile I put your training to good use immediately. I have already received a business enquiry and hope to receive many more. Once again thank you. I now look forward to my Twitter training course. ‘

So I have a special offer for you.

The first 10 people who come back to me can book their 2 hour LinkedIn One to One with me for a special price of £60+vat (a 30% discount).

I’ll come out and see you and really help you make LinkedIn work for you.

If you would like your LinkedIn One to One get in touch here  Contact Us .

Look forward to hearing from you soon.

Richard

Why Mobile Internet use is troubling Google and Facebook and why it should concern you ?

You may have noticed in the news that both Facebook and Google share prices have struggled recently .On the face of it this is a puzzle ? Google is the dominant player in the search market and Facebook announced it had reached 1 billion users .

The reason is the growth is Mobile access to the net specifically the Smartphone which allows users to view websites more easily than a pc or even a laptop can. According to the Office for National Statistics internet use is now nearing 50% of all internet traffic. 

The problem with mobile internet use is that there is a lot less room on screen to display ads so the advertising revenues from mobile are much less . It also means that traffic to the PC and Laptop versions of their sites is falling and so the amount they can charge for pay per click advertising is reducing too .As this trend is set to continue both Facebook and Google needs to find a way of fixing this and earning more revenue for mobile or ‘monetising’ it.Some investors doubt they will be able to do this hence the fall in share prices.

Whats does this mean for your business in terms of your online and inbound marketing ?

Well traditional online and inbound marketing like ,pay per click advertising,email marketing and search engine optimisation remain,important. However you need to start bringing mobile into your marketing plans. You should make sure you have a mobile version of your website created and perhaps consider an app version to promote your products and services.It also puts an even heavier emphasis on social media like Twitter,Facebook,You Tube and LinkedIn as engagement with potential clients for these areas is becoming more and more powerful.

If you would like a free review of your online marketing activities to help with the rise of mobile Contact Us .

Please feel free to comment below

Richard

LinkedIn Training -The Personal Touch !

After the success of last year’s LinkedIn Masterclass’s many people have been asking when we will be running some more ?Well the answer is late March and early April 2012.

A number of clients have also asked us to run one to one LinkedIn Training at their Office and of course we are happy to oblige ! Its a more flexible and personal service and at the moment for a limited period we have a special offer the same price as a place on the course £65+vat !

Angela Dalzell of MTD Residential told us ‘“Thank you …for the one to one training session for Linked in. …. I found your training to be extremely informative and as you will see if you look at my profile I put your training to good use immediately. I have already received a business enquiry and hope to receive many more’

Sandra Venables of Green Frog  also commented “I had a one to one training session on LinkedIn …on January 30th and I am very pleased I did. I now have all the tools and techniques I need to really get the best out of a very powerful marketing tool. I wanted to know what Linkedin was used for and how it could be used to compliment my other networking and referral marketing activities. I now feel really motivated to put aside half an hour a day to get the most out of it. Richard certainly knows how social media can help a business grow .”

If you want to book a one to one LinkedIn Masterclass then Contact Us now or Subscribe to our Email Updates so you don’t miss the next course !

Richard