Social Media is a fast changing landscape with best practice changing daily and new Social Media Channels being launched every month.
Its often hard to keep up with how to make the best use of Social Media whilst trying to run your business.
With that in mind we are offering a half-day refresher version of our highly sucessful Social Media One to Ones (you can see what people said about them here). Our One to Ones help you find out :
How to build an audience on Twitter and Facebook
How to convert followers and likes into customers
How to develop a Social Media Strategy
How to define your marketing message
How to measure the success of social media campaign
How to manage your social media in under 30 minutes a day
You can really boost your business with Social Media Marketing its just a matter of know how and we can supply that.
Our Social Media One to Ones are held at a location to suit you. For a limited period we are offering these for a discounted prices of £95+vat per person.
Just thought I’d give you a quick run down on Twitter-speak !
I saw a great article on Twitter Speak ( here ) .Its just amazing and a little disturbing how much people are moving away from the ‘Queens English’ . How many of the list do you use ?
?4U: Question for you
.02: Two cents (i.e., one’s opinion)
1337: Leet, short for “Elite,” used to describe a symbolic form of writing by hardcore tech folks. Google it and you’ll see what I mean. As with all things internet, it can be used sarcastically
2GTBT: Too good to be true
A3: Anytime, anyplace, anywhere
ADDY: Address, usual in regards to an email address
AFAIK: As far as I know
AFK: Away from keyboard
AYTMTB: And you’re telling me this because…
BBIAM: Be back in a minute
BBL: Be back later
BRB: Be right back
BTDT: Been there, done that
BTW: By the way
DM: Direct message, this allows you to send messages to someone on twitter without others seeing it, though it requires users follow one another. This isn’t hugely popular, as it is essentially a cruder form of email, and is usually only used by two people who aren’t close enough to email, but want to take a quick idea “offline” and out of their public twitter feed
Epic Fail: The worst kind of fail
Fail: Often used sarcastically to mock an attempt to do something
Follow: On twitter, this is how you choose to receive a person’s status updates. Without following someone (similar to friending people on facebook), you won’t see their updates
FTW: For the win (indicating something positive, such as “Free ham sandwich for the win)
FTL: For the loss (indicating something negative, or undesirable, as in “Speeding ticket FTL)
FWIW: For what it’s worth
FYEO: For your eyes only
H/T: Hat tip (as an informal source citation)
HFAC: Holy flippin’ animal crackers
HTH: Hope that helps
ICYMI: In case you missed it
IKR: I know right
IMHO: In my humble or honest opinion
JSYK: Just so you know
K: Terse version of “okay,” often meant to indicate tone
LMK: Let me know
n00b: A novice
NSFW: Describes content not safe to be viewed at work (or school)
OG: Original gangster (indicating pioneering or legendary status of some sort)
OTOH: On the other hand
PIR: Parents in the room
RT: Retweet (Very similar to an email forward but on twitter; if you re-broadcast someone else’s message to all of your followers, you’re “Re-tweeting.”)
SMH: Shake my head (to indicate disappointment, disagreement, etc.)
TIA: Thanks in advance
TFTF: Thanks for the follow (on twitter)
TMI: Too much information–usually used–surprise–ironically
Trending: A label that indicates something is popular on twitter at the moment
#: A hashtag that acts like a sort of magnet for all messages appended with that hashtag. This automatic aggregator allows for users to find messages labeled as such (#soirritating, for example)
#FF/#Follow Friday: “Follow Friday,” a weekly event where twitter users recommend other twitter accounts worth following
YGM: You’ve got mail (like an alert letting reader know to check their mail, which implies email’s lack of popularity compared to social media messaging)
I saw this infographic representation of Four Stages of Getting Twitter on TweetSmarter and thought it shows rather well how bewildering people find Twitter and how it is that gradually with persistence they start to get it !
So often I hear people say ‘I tried Twitter but just didn’t understand it ‘ or ‘Twitter- I just don’t get it ‘. I think this shows how it works rather well.
The best way to look at Twitter is to see it as like a room full of people having different conversations.
The trick is not just to send your own Tweets (post your own message) but also to engage with others(reply and comment on other people’s posts).
Imagine you are at a party standing in the corner talking to yourself ! Would anyone come over and listen ? Well maybe the men in white coats but you see what I mean .
Finding who to follow is really quite easy .On sign up Twitter will ask to scan your email address book to find any of your business contacts already on the service.It also suggest people to follow based on the areas of business you list .These people and businesses will be tweeting and retweeting (a bit like forwarding an email) interesting tweets .If you read one you like then you can click on the account holder and follow them.
Another good source of accounts to follow are competitors and lead industry figures .You can find their accounts using the Twitter search box.Once you follow another account quite often you will get a follow back and quickly gain followers back .Once you have followers you have others who are listening to your conversation too and thats the first stage of making an impact !
You can also learn how to make your messages go viral .You do this by getting your tweets retweeted by others .If an account is followed by many others and they retweet you then very quickly your message can be relayed to millions of followers (potential customers).
The secret of getting retweeted is to tweet interesting and relevant things perhaps re news stories and hot topics in your industry.Using a # (hashtag) in front of your the topic name ( e.g. #twitter) within the message body will help other users find your message within a search.For example #superinjunction will make sure your tweet reaches anyone searching on that topic.
People don’t like to be sold to so I recommend to business clients that if you follow a 1:6 ratio of sales:generic tweets thats will gain you better quality followers who will happily buy from you when they are ready.Make your non sales tweets about your business and your area of expertise (what you want your business to be known for).
Finally a few words about Twitter Etiquette:
1. Its best not to use it for personal conversations as its a public medium
2. If you read a witty message don’t pass it off as yours retweet it – don’t commit Twitter theft !
3. Don’t repeatedly tweet celebrities you’ll look like a stalker !
4. Don’t take people/businesses personally if they unfollow you
5. Don’t tweet in the heat of a moment -sleep on it
Twitter brings your business to a huge audience.and that could be the making or breaking of it
Following on from the success of our Introduction to Social Media Workshops in 2010 we are delighted to announce that we are holding a free Social Media Marketing Workshop on 19th May 2011 for Businesses that have already started using Social Media like You Tube,Twitter and Facebook but want to know how to really make a difference to their bottom line !Once again we are working in partnership with Clearer Thoughts and hope to really show you how to make the most of this amazing Marketing opportunity.