Social media in your school. What was that word again?

Pleased to say we have contributed a guest post on Innovatemyschool.com about good practice in using Social Media in Schools. You can read the full article here .

Get in touch here for a free Social Media consultation,a quotation or just to find out more .

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Jeff Bezos of Amazon shows us content really is king !

One of the golden rules of Blogging,Websites and of course Social Media is that interesting relevant and original content is the key to success. Good content attracts visitors and ranks well with search engines . It also keep visitors on your site longer .

With that in mind its interesting to see the news today about Jeff Bezos of internet shoppping giant Amazon buying the Washington Post an iconic US Newspaper .The question is why would any self respecting entrepreneur buy a Newspaper when the newspaper industry is dying on its feet . Many newspapers have experienced a 90% decline in circulation from their 60s heyday with half that fall coming in the last 7 years .

The answer maybe he just wants a plaything to write off tax against or promote his personal and political views. That may be true of course but more likely just part of a race to own great content and iconic newspapers attract good journalists and therefore make great content.

Newspapers and magazines are slowly but surely going up behind paywalls so the race for ownership of content is on.

Jeff Bezos is a great innovator with amazing long term vision so it will be interesting to see what he does with the Washington Post. It certainly shows us that content really is king ?

What do you think ?

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

Why your business needs ‘Inbound Marketing’ in 2012 ?

Marketing is changing and the emphasis is increasingly on making your Marketing activities ‘Inbound’ rather than ‘Outbound. ‘The key is “Talk To” your customers don’t “Talk At” them.

Traditionally in Marketing we use Outbound techniques where we focus on –’pushing the message far and wide’. So we do things like :

-trade shows

-seminar series

-email blasts to purchased lists

-leaflet drops

-direct mail

-cold calling

-telemarketing/telesales

-advertising.

This is getting less and less effective over time for two reasons:

1. Your average human today is inundated with over 2000 outbound marketing interruptions per day! However there are more and more creative ways to block them out, including caller ID, spam filtering, Sky+ etc.

2. Cost :Outbound Marketing is expensive and profit margins are always being squeezed and business is constantly looking to drive down Customer Acquisition costs .

So Business has had to rethink how it markets itself and look for more cost effective ways of reaching prospects .

So what is ‘Inbound’ Marketing ?:

Inbound marketing is a marketing strategy that focuses on getting found by customers.

As Brian Halligan says in Hubspot here ‘ The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants.  The elephants used to be in the jungle in the ’80s and ’90s when they learned their trade, but they don’t seem to be there anymore.  They have all migrated to the watering holes on the savannah (the internet).  So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.’

So its where your business :

-Spends time talking to its customers -visits and calls !

-“helps itself “get found“- by people already learning about and shopping in your industry.

– Has a website that is a “hub” for your industry

– Has a website that attracts visitors naturally through search engines

– Uses the blogosphere to influence market opinion and attract prospects.

– Uses Social Media (LinkedIn, Facebook,Twitter and Google+) to engage with clients and prospects

– Builds fully Opted In Email Lists where clients and prospects have asked to be kept in touch with your latest news and information.

– Uses Business Networking to generate ‘Referrals’ from prospects .

I am not saying cancel all your traditional Outbound marketing in 2012 but what I am saying is understand the value of traditional Outbound marketing has decreased .Look at changing the balance of your Marketing activities and putting much more of your time and effort and a little money in to ‘Inbound Marketing ‘ .Remember you heard it here first .

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

Richard Dawson
Harlaco Webb