Becoming a Linked In Power User – Part 1. The foundations-an effective profile.

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This is the first of a series of posts on Becoming a Linked In Power User.

Part 1 is below and over the next month or so we will publish the remaining parts :

Part 2: Understanding the Difference between Linked In Company Pages ad Facebook Fan Pages

Part 3: How to use the latest features in Linked In to get sales leads

Part 4: How Linked In can really help your SEO

Part 5: How Linked In Groups can help grow your business

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Becoming a Linked In Power User – Part 1. The foundations-an effective profile.

Most of us know that Linked In is the Social Media Channel to use for Business to Business Marketing with around 50+ million members in Europe alone. There are a lot of key factors in using LinkedIn effectively and successfully but hopefully its obvious what the starting point is -your profile.
Linked In say that having a completed profile provides you with a 40% greater chance of
marketing, prospecting, networking, recruiting successfully. Having an effective and completed profile is important as ’first impressions count’.

linkedin profile james caan
Linked In Profile

A good profile tells people who you are more and is a showcase for your talents, background, experience and interests. It also makes you appear to be a more competent user in the network and therefore someone a prospect would like to network with. Your profile is the foundation for growing your influence and building your business.
complete your Linked In profile.

Here are key steps in building an effective profile:

1. Upload a Professional Picture.

Professional Linkedin Picture
Professional v Unprofessional Linked In Pictures

Absolutely essential really. Without a picture people think you have something to hide or maybe just cant be bothered. You should use a recent (you want people to recognise you when you meet) clear, in focus ‘Head and Shoulder’s shot of you. Avoid holiday snaps and silly expressions or poses. This is your best opportunity to make a great first impression,and it is essential to attracting connections.

2.Create a Compelling Headline

You only have 120 characters at the top of your profile to describe what you do and attract attention. Typically I see people use a Job Title but I recommend you use that space more imaginatively. Your current position further down your profile will give people your title. Use brief, descriptive, compelling keywords so the right people on
Linked In can discover you. For example: Automotive Manufacturing Expert rather than Manufacturing Director,Automotive Components Ltd. I know it sounds a bit corny to some of you but it does work.

3.List Your Current Position and At Least Two Past Positions

Use the same descriptive keywords that you quoted in your headline if possible, and be sure to describe your role for each position. Don’t go all the way back to that paper round you did as a Teenager but some history is good as it helps you pick up useful contacts amongst former colleagues.

4.Complete the “Summary” Section of Your Profile

Describe who you are,what you do and how you help people. Its often suggested that you write your summary in the third person and I agree. If you don’t you will be using the letter “I” quite a bit which puts some people off.

linkedin summary
A Linked In Summary

5.Complete the “Specialities” Section of Your Profile

These are the terms that will help you show up in search results within Linked In so think carefully what you want to put. Just like SEO don’t just use keywords that you think describe what you do but use phrases that people in your target markets might search for re your background, experience, and products/services.

6.Give and get some recommendations as soon as possible.

You will need at least three recommendations in order for Linked In to label your profile as complete. The best way to get recommendations is to give them so connect with people you know and ask them.

7.Complete the “Interests” and “Groups and Associations”

Your potential connections like to see what kind of person you are and what your professional interests are so give them an idea. Join at least a few groups relevant to what you do. Each of the terms in this section will be hyper-linked and will take you to other users in the network who share these interests.

8.Edit your Public LinkedIn URL

Linked In allocates you a rather lengthy LinkedIn URL unsurprisingly because unless you have an unusual name there are going to be 100′s or even 1000′s of people with your name. Customise it using the edit mode in LinkedIn. For example uk.linkedin.com/in/barackobama looks so much better and shorter (well it does if your called Barack Obama but you know what I mean!) .Customisation will optimise your Linked In profile to show up in search results on major search engines when someone searches for your name.

linked in customise website and linked in url  links
Linked In > Customised Website and Linked In url links

9.Customise Your “website” Listings

Under the “websites” section of your Linked In profile, you can list up to three URLs. Choose the “other” option when setting up these links and describe them with relevant terms. For example,rather than using the terms “website,” use your business name or name of a blog if you have one. Not only is this more descriptive, it also gives you a better opportunity to rank for those keywords in search engines.

10.Include a Link to Your Twitter Profile

Adding the link to your Twitter feed give people another opportunity to connect with you!

11.Make Your Entire LinkedIn Profile Publicly Visible to Everyone.

Linked In allows you to restrict who can see your profile in its privacy settings. If you have something to sell and want other professionals on Linked In to be able to find you being invisible won’t help you build your network. Once you have implemented these tips you will then be ready use Linked In to really grow your network and your business.

I hope this helps please get in touch here if you would like a free Linked In Training Needs Assessment.

Coming Soon : Part 2: Understanding the Difference between Linked In Company Pages ad Facebook Fan Pages

Subscribe to our updates here to be sure you dont miss it.

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How to use the latest features in LinkedIn to really grow your business.

OK its the last full working week before Christmas so its a good time to reflect on the last year and put in place plans for next year. Once thing that has really changed this year is LinkedIn.

LinkedIn continues to grow and grow. Its amazing how many business people I now see using LinkedIn so widely compared to just a year ago.

This year LinkedIn has added lot’s of new features that help marketing managers and business owners to network and develop their business and of course reach more customers and potential customers.

The really key features are now :

-The new improved LinkedIn Profile

-The new improved LinkedIn Company Page

-Follow Us

-Skill Endorsements (controversial these)

-Likes

-Sharing

-Updating

-LinkedIn Today

-Answers

-Groups

A lot has changed on LinkedIn this year and its now an even bigger source of business than ever.

I have noticed how many of my clients seem to prefer one to one tuition to a course or workshop. So with that in mind I have developed and ran a number of LinkedIn One to Ones for a variety of businesses The reaction has been great here’s what a some of them said:

Clair Wilkinson and Sandra Venables
Franchise Consultants Green Frog Consultancy

“I had a one to one training session on LinkedIn with Richard and I now really understand how amazing LinkedIn really is. I now have all the tools and techniques I need to really get the best out of a very powerful marketing tool. I wanted to know what Linkedin was used for and how it could be used to help me grow my business.Thanks to the ’50 day action plan’ I now feel really motivated to put aside half an hour a day to get the most out of it. Richard certainly knows how social media can help a business grow . I am now looking forward to finding out all about Twitter .“

Angela Dalzell
Director at MTD Residential Lettings Limited

‘Thank you Richard for the one to one training session for Linked in. I was secretly pleased that the group training had been cancelled. I found your training to be extremely informative and as you will see if you look at my profile I put your training to good use immediately. I have already received a business enquiry and hope to receive many more. Once again thank you. I now look forward to my Twitter training course. ‘

So I have a special offer for you.

The first 10 people who come back to me can book their 2 hour LinkedIn One to One with me for a special price of £60+vat (a 30% discount).

I’ll come out and see you and really help you make LinkedIn work for you.

If you would like your LinkedIn One to One get in touch here  Contact Us .

Look forward to hearing from you soon.

Richard

LinkedIn and Customer Relationship Management Masterclass – Launching Very Soon

I am delighted to announce that we have just about finalised the programme for our new LinkedIn and CRM Masterclass . We have partnered with Sales Dynamics who are Sage Accredited Partners so we can show you how the effective use of LinkedIn and best practice Customer Relationship Marketing (CRM) techniques can help you really grow your business massively !

Our first Masterclass will be in late April and the booking website will be launched shortly . In the meantime Contact Us here to make sure you get an invitation .

LinkedIn Training -The Personal Touch !

After the success of last year’s LinkedIn Masterclass’s many people have been asking when we will be running some more ?Well the answer is late March and early April 2012.

A number of clients have also asked us to run one to one LinkedIn Training at their Office and of course we are happy to oblige ! Its a more flexible and personal service and at the moment for a limited period we have a special offer the same price as a place on the course £65+vat !

Angela Dalzell of MTD Residential told us ‘“Thank you …for the one to one training session for Linked in. …. I found your training to be extremely informative and as you will see if you look at my profile I put your training to good use immediately. I have already received a business enquiry and hope to receive many more’

Sandra Venables of Green Frog  also commented “I had a one to one training session on LinkedIn …on January 30th and I am very pleased I did. I now have all the tools and techniques I need to really get the best out of a very powerful marketing tool. I wanted to know what Linkedin was used for and how it could be used to compliment my other networking and referral marketing activities. I now feel really motivated to put aside half an hour a day to get the most out of it. Richard certainly knows how social media can help a business grow .”

If you want to book a one to one LinkedIn Masterclass then Contact Us now or Subscribe to our Email Updates so you don’t miss the next course !

Richard

New Free Social Media Workshop

Following on from the success of our Introduction to Social Media Workshops in 2010 we are delighted to announce that we are holding a free Social Media Marketing Workshop on 19th May 2011 for Businesses that have already started using Social Media like You Tube,Twitter and Facebook but want to know how to really make a difference to their bottom line !Once again we are working in partnership with Clearer Thoughts and hope to really show you how to make the most of this amazing Marketing opportunity.

Go to http://www.eventelephant.com/movingyoursocialmarketingupanotch now for more information and to book for free !

We look forward to seeing you there !

Regards

Richard