With around 50% of Internet Traffic coming from ‘Mobile’ – Smartphones and Smaller Tablets its important to get your mobile internet strategy just right. The key question is do you go for a Mobile Website or an App ?
I think most experts now accept that there isn’t a one-size-fits-all approach, and the decision should be made based on the business needs and aims of individual clients.
However consumers strongly prefer apps (85%) ahead of mobile sites.
The most common reason for this is that apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%). We’re often asked if the future of mobile is in mobile web or apps. Which is a better investment? Which creates more engaging destinations? Which is “best”?
We have experience in mobile website and mobile app development (as well as several options in between), the right solution depends on the client and their unique goals. Of course there are budgets, timelines, and requirements to consider, but the process of deciding when to create a mobile website vs. a mobile app as with all projects start with the question: What are you trying to achieve?
Other factors include :
-Apps can often be a one use experience so if you want to engage a customer more than once and you regularly update content then a mobile site may be better
-Budget may also be a factor too . Apps generally mean a higher development budget.
-SEO — If SEO is important to your business (your website is what makes you money) then Mobile Websites are a better option.
-Timescale — Apps take longer to launch as there are strict approval processes (especially Apple)
– Accessibility — Apps need to be developed on multiple platforms (Android,Apple,Blackberry and Windows).
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Digital Excellence Experts 