Time for a refresh ?

Social Media is a fast changing landscape with best practice changing daily and new Social Media Channels being launched every month.

Its often hard to keep up with how to make the best use of Social Media whilst trying to run your business.

With that in mind we are offering a half-day refresher version of our highly sucessful Social Media One to Ones (you can see what people said about them here). Our One to Ones help you find out :

How to build an audience on Twitter and Facebook
How to convert followers and likes into customers
How to develop a Social Media Strategy
How to define your marketing message
How to measure the success of social media campaign
How to manage your social media in under 30 minutes a day

You can really boost your business with Social Media Marketing its just a matter of know how and we can supply that.

Our Social Media One to Ones are held at a location to suit you. For a limited period we are offering these for a discounted prices of £95+vat per person.

To find out more or to book Contact Us .

How to use Social Media to sell.

Selling is a social activity . Before Facebook, LinkedIn and the Internet generally people bought from people in social ways.

They asked for advice from friends, they gave their opinions over the garden fence and they wrote letters to manufacturers when products failed to live up to their promises. This is why salespeople spend so much time establishing a personal relationship, not just selling their product

Technology now makes it so easy for customers to find out anything they want about your products and service – both the good and the bad. They don’t even need too simply rely on what’s on your website says. Quite often that’s the last place they look.

There’s a wealth of blogs and forums and networks where they can get an unedited take on what it’s like to buy from you. Customers are more vocal than ever (especially about the bad stuff).

We quite often talk about the threat of social media however it also brings many opportunities.

We categorise these opportunities as Social Selling.

There are buyers across the world over who want what you’ve got to sell. They have a need, they have a timeframe for purchase, they even have budget. If only you could get in front of them, they’d buy from you right now. If only. Of course, to get in front of them you need to find out who they are, where they are and how to contact them.

Prior to Social Media this was very hard and very expensive. We often talk about using Social Media to Market our business and even now to provide Customer Service (see here).

There real opportunities however to use Social Media for selling .Research conducted last year by advertising agency OgilvyOne found that in the UK alone:

  • 69% of respondents think the buying process is changing faster than sales organisations are responding
  • 93% have received no training in using social media (and 53% want help doing so)
  • 71% believe that being a salesperson will be radically different in 5 years time.

So how can you start using Social Media to sell?

There are some relatively simple steps.:

  • Make extensive use of Facebook and Twitter to see what your customers and prospects are saying and to find those looking for customer service and sales help.
  • Follow customers, competitors and thought leaders on Twitter/LinkedIn to see what they are saying.
  • Join key customer groups on LinkedIn and begin monitoring what they are saying.
  • Run LinkedIn searches for carefully selected outbound targets.
  • Endorse a prospect/customer’s abilities on LinkedIn.
  • Research prospects on LinkedIn and Twitter before an email, call, or meeting.
  • Like or comment on a prospect/client’s social media post.
  • Set up Google Alerts for competitor terms (brand names, products, key people) –see google.com/alerts.

There is a lot more to Social Selling of course so if you would like us to help you use Social Media as a Sales tool for your business get in touch for a free consultation. contact us

Social Media Trends in 2015

Now the New Year celebrations have subsided its worth taking a look at what might happen in Social Media over the next year:

1. Facebook Video will continue to grow.

Video is the latest powerful trend in social media, with Facebook taking advantage of it to a full extent. It already saw a massive surge in video views during 2014, that’s why there are plans for more features.Ultimately Facebook video may overtake Youtube which would really be an achievement.

2. Facebook will focus even more intently on good content.

Facebook relies heavily on media coverage, that’s why they tend to place news links higher on our news feeds. Facebook is determined to end like-gating (the use of artificial incentives to get people to like your page), which means that it’s more important than ever to focus on good content, as a way to inform your audience and gain a bigger audience.

3. Twitter Real-Time Use

Twitter is already powerful for real-time updates, especially when it comes to emergencies and live events. I think more users will experiment with live chats, proving that your updates are fast and relevant to anything that might be happening worldwide.

4. Twitter For Customer Service

Twitter has also turned out as very useful tool for customer service, with users reaching businesses in a convenient way. It’s not an easy task to be really responsive through social media, since users tend to be impatient, but if you manage to win social customer’s satisfaction, then your business should feel really grow! It’s not an easy task to be really responsive through social media, you need to resource it.Its a big opportunity to interact with your customers and help spread positive word of mouth about you.

5. Instagram

Instagram got bigger in 2014 and it’s not expected to stop during 2015. Its now the third big Social Media player and you can no longer ignore it. Businesses are already increasing, taking advantage of its visual power, which means that you need to add it to your list of new things to learn.

6. Visual Quality is becoming more and more important.

Visual content is already very important, but maybe it’s time to raise the bar for the quality of content you are producing.Users are getting tired of the same old images (and videos by the time they get viral) and prefer your own perspective on any type of content.

7. Pinterest

Pinterest is still growing and is still the best Social Media network for referral traffic and it even turned into a useful image search engine alternative to Google Images.If you are a retailer selling visually appealing products Pinterest is becoming more and more important.One to watch.

8. LinkedIn articles

LinkedIn launched its Publishing Platform in 2014 and this was clearly a new opportunity for content marketing. Many users are starting to use this feature and this should be the year we see it really grow.Time to try it out.

9. LinkedIn For Company Page

LinkedIn is increasing its status as the number one professional social network if you haven’t set up a company page for your business yet then maybe it’s time to do it and boost both your presence and your authority!

10. Time For Short Videos

Video is already a huge growth area in Social Media but also short videos are becoming more crucial with newer media like :Snapchat, Vine and Instagram. These offer a great opportunity to become creative in a new way.If you learn how to use it in times of fast decreasing attention span, short videos should definitely be part of your social strategy and marketing.

There are many ways all businesses can benefit from this and other key trends so for more information contact us for a free consultation to help your business grow .

Jeff Bezos of Amazon shows us content really is king !

One of the golden rules of Blogging,Websites and of course Social Media is that interesting relevant and original content is the key to success. Good content attracts visitors and ranks well with search engines . It also keep visitors on your site longer .

With that in mind its interesting to see the news today about Jeff Bezos of internet shoppping giant Amazon buying the Washington Post an iconic US Newspaper .The question is why would any self respecting entrepreneur buy a Newspaper when the newspaper industry is dying on its feet . Many newspapers have experienced a 90% decline in circulation from their 60s heyday with half that fall coming in the last 7 years .

The answer maybe he just wants a plaything to write off tax against or promote his personal and political views. That may be true of course but more likely just part of a race to own great content and iconic newspapers attract good journalists and therefore make great content.

Newspapers and magazines are slowly but surely going up behind paywalls so the race for ownership of content is on.

Jeff Bezos is a great innovator with amazing long term vision so it will be interesting to see what he does with the Washington Post. It certainly shows us that content really is king ?

What do you think ?

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

Google Changes the Rules !!

There’s been a big important change recently in how Google ranks websites and it affects all businesses .Overnight many websites that previously were in top three position in Google searches disappeared for page one altogether .Panic stricken web based businesses saw enquiries and sales  drop dramatically.The traditional Search Engine Optimisation Agencies have been thrown into turmoil.

Google has by far the biggest share of the search market and still dominates the way we all find the website we are looking for even though rivals like Bing and Social Media like Facebook and Twitter are catching it.

Consequently Google is always looking for ways to keep its  search results relevant so we all keep using it ! Its important that when you search for a keyword or term the results (links to websites) you see on the page are relevant to your search with authentic content .

Google makes regular changes to the way it ranks a website and on 24th April this year it made arguably its biggest change ever. The change was called Google Penguin and replaced Google Panda  (dont ask me why they called it that  !Why do Google call the latest version of their Android Smartphone software Ice Cream Sandwich for goodness sake ? Answers on a postcard  (remember them ? )).

What does all this mean for your website and how it ranks on Google ?

Well out go techniques that try and fool Google like keyword stuffing cloaking, participating in link schemes,and deliberate creation of duplicate content.

In comes ‘Content is King’ -relevant ,genuine,human and authentic with particular reference to Social Media like Blogs,Twitter and Facebook .You need to be busy and active on Social Media being authentic and relevant and make sure your website reflects this  too.If you don’t put quality information on products and services in your website, you can’t expect visitors to stick around and thats now how Google see it too !

The number of links to your website will be relevant but there is much more of an emphasis on the reputation and quality of a site that’s linking to your specific domain rather than the sheer number of links that point in your direction.  Those £10/mth for 2000 back link offers are now not only pointless, but they’re also quite dangerous.

If your concerned about the ranking of your website and the number of enquiries you are getting Contact Us for a free review and consultation .

Please feel free to comment below

Richard

Somewhere, Shakespeare is weeping !!

Just thought I’d give you a quick run down on Twitter-speak !

I saw a great article on Twitter Speak  ( here )  .Its just amazing and a little disturbing how much people are moving away from the ‘Queens English’ . How many of the list do you use ?

  1. ?4U: Question for you
  2. .02: Two cents (i.e., one’s opinion)
  3. 1337: Leet, short for “Elite,” used to describe a symbolic form of writing by hardcore tech folks. Google it and you’ll see what I mean. As with all things internet, it can be used sarcastically
  4. 420: Marijuana
  5. 2GTBT: Too good to be true
  6. A3: Anytime, anyplace, anywhere
  7. ADDY: Address, usual in regards to an email address
  8. AFAIK: As far as I know
  9. AFK: Away from keyboard
  10. AYTMTB: And you’re telling me this because…
  11. Beast/Beastmode
  12. BBIAM: Be back in a minute
  13. BBL: Be back later
  14. BRB: Be right back
  15. BTDT: Been there, done that
  16. BTW: By the way
  17. DM: Direct message, this allows you to send messages to someone on twitter without others seeing it, though it requires users follow one another. This isn’t hugely popular, as it is essentially a cruder form of email, and is usually only used by two people who aren’t close enough to email, but want to take a quick idea “offline” and out of their public twitter feed
  18. Epic Fail: The worst kind of fail
  19. Fail: Often used sarcastically to mock an attempt to do something
  20. FB: Facebook
  21. Follow: On twitter, this is how you choose to receive a person’s status updates. Without following someone (similar to friending people on facebook), you won’t see their updates
  22. FTW: For the win (indicating something positive, such as “Free ham sandwich for the win)
  23. FTL: For the loss (indicating something negative, or undesirable, as in “Speeding ticket FTL)
  24. FWIW: For what it’s worth
  25. FYEO: For your eyes only
  26. H/T: Hat tip (as an informal source citation)
  27. HFAC: Holy flippin’ animal crackers
  28. HTH: Hope that helps
  29. ICYMI: In case you missed it
  30. IKR: I know right
  31. IMHO: In my humble or honest opinion
  32. JSYK: Just so you know
  33. K: Terse version of “okay,” often meant to indicate tone
  34. LMK: Let me know
  35. n00b: A novice
  36. NSFW: Describes content not safe to be viewed at work (or school)
  37. OG: Original gangster (indicating pioneering or legendary status of some sort)
  38. OTOH: On the other hand
  39. PIR: Parents in the room
  40. RT: Retweet (Very similar to an email forward but on twitter; if you re-broadcast someone else’s message to all of your followers, you’re “Re-tweeting.”)
  41. SMH: Shake my head (to indicate disappointment, disagreement, etc.)
  42. TIA: Thanks in advance
  43. TFTF: Thanks for the follow (on twitter)
  44. TMI: Too much information–usually used–surprise–ironically
  45. Trending: A label that indicates something is popular on twitter at the moment
  46. #: A hashtag that acts like a sort of magnet for all messages appended with that hashtag. This automatic aggregator allows for users to find messages labeled as such (#soirritating, for example)
  47. #FF/#Follow Friday: “Follow Friday,” a weekly event where twitter users recommend other twitter accounts worth following
  48. YGM: You’ve got mail (like an alert letting reader know to check their mail, which implies email’s lack of popularity compared to social media messaging)
  49. YMMV: Your mileage may vary
  50. YT: YouTube

Please feel free to comment below

Richard