Time for a refresh ?

Social Media is a fast changing landscape with best practice changing daily and new Social Media Channels being launched every month.

Its often hard to keep up with how to make the best use of Social Media whilst trying to run your business.

With that in mind we are offering a half-day refresher version of our highly sucessful Social Media One to Ones (you can see what people said about them here). Our One to Ones help you find out :

How to build an audience on Twitter and Facebook
How to convert followers and likes into customers
How to develop a Social Media Strategy
How to define your marketing message
How to measure the success of social media campaign
How to manage your social media in under 30 minutes a day

You can really boost your business with Social Media Marketing its just a matter of know how and we can supply that.

Our Social Media One to Ones are held at a location to suit you. For a limited period we are offering these for a discounted prices of £95+vat per person.

To find out more or to book Contact Us .

How to use Social Media to sell.

Selling is a social activity . Before Facebook, LinkedIn and the Internet generally people bought from people in social ways.

They asked for advice from friends, they gave their opinions over the garden fence and they wrote letters to manufacturers when products failed to live up to their promises. This is why salespeople spend so much time establishing a personal relationship, not just selling their product

Technology now makes it so easy for customers to find out anything they want about your products and service – both the good and the bad. They don’t even need too simply rely on what’s on your website says. Quite often that’s the last place they look.

There’s a wealth of blogs and forums and networks where they can get an unedited take on what it’s like to buy from you. Customers are more vocal than ever (especially about the bad stuff).

We quite often talk about the threat of social media however it also brings many opportunities.

We categorise these opportunities as Social Selling.

There are buyers across the world over who want what you’ve got to sell. They have a need, they have a timeframe for purchase, they even have budget. If only you could get in front of them, they’d buy from you right now. If only. Of course, to get in front of them you need to find out who they are, where they are and how to contact them.

Prior to Social Media this was very hard and very expensive. We often talk about using Social Media to Market our business and even now to provide Customer Service (see here).

There real opportunities however to use Social Media for selling .Research conducted last year by advertising agency OgilvyOne found that in the UK alone:

  • 69% of respondents think the buying process is changing faster than sales organisations are responding
  • 93% have received no training in using social media (and 53% want help doing so)
  • 71% believe that being a salesperson will be radically different in 5 years time.

So how can you start using Social Media to sell?

There are some relatively simple steps.:

  • Make extensive use of Facebook and Twitter to see what your customers and prospects are saying and to find those looking for customer service and sales help.
  • Follow customers, competitors and thought leaders on Twitter/LinkedIn to see what they are saying.
  • Join key customer groups on LinkedIn and begin monitoring what they are saying.
  • Run LinkedIn searches for carefully selected outbound targets.
  • Endorse a prospect/customer’s abilities on LinkedIn.
  • Research prospects on LinkedIn and Twitter before an email, call, or meeting.
  • Like or comment on a prospect/client’s social media post.
  • Set up Google Alerts for competitor terms (brand names, products, key people) –see google.com/alerts.

There is a lot more to Social Selling of course so if you would like us to help you use Social Media as a Sales tool for your business get in touch for a free consultation. contact us

Google Changes the Rules !!

There’s been a big important change recently in how Google ranks websites and it affects all businesses .Overnight many websites that previously were in top three position in Google searches disappeared for page one altogether .Panic stricken web based businesses saw enquiries and sales  drop dramatically.The traditional Search Engine Optimisation Agencies have been thrown into turmoil.

Google has by far the biggest share of the search market and still dominates the way we all find the website we are looking for even though rivals like Bing and Social Media like Facebook and Twitter are catching it.

Consequently Google is always looking for ways to keep its  search results relevant so we all keep using it ! Its important that when you search for a keyword or term the results (links to websites) you see on the page are relevant to your search with authentic content .

Google makes regular changes to the way it ranks a website and on 24th April this year it made arguably its biggest change ever. The change was called Google Penguin and replaced Google Panda  (dont ask me why they called it that  !Why do Google call the latest version of their Android Smartphone software Ice Cream Sandwich for goodness sake ? Answers on a postcard  (remember them ? )).

What does all this mean for your website and how it ranks on Google ?

Well out go techniques that try and fool Google like keyword stuffing cloaking, participating in link schemes,and deliberate creation of duplicate content.

In comes ‘Content is King’ -relevant ,genuine,human and authentic with particular reference to Social Media like Blogs,Twitter and Facebook .You need to be busy and active on Social Media being authentic and relevant and make sure your website reflects this  too.If you don’t put quality information on products and services in your website, you can’t expect visitors to stick around and thats now how Google see it too !

The number of links to your website will be relevant but there is much more of an emphasis on the reputation and quality of a site that’s linking to your specific domain rather than the sheer number of links that point in your direction.  Those £10/mth for 2000 back link offers are now not only pointless, but they’re also quite dangerous.

If your concerned about the ranking of your website and the number of enquiries you are getting Contact Us for a free review and consultation .

Please feel free to comment below

Richard