Social Media Trends in 2015

Now the New Year celebrations have subsided its worth taking a look at what might happen in Social Media over the next year:

1. Facebook Video will continue to grow.

Video is the latest powerful trend in social media, with Facebook taking advantage of it to a full extent. It already saw a massive surge in video views during 2014, that’s why there are plans for more features.Ultimately Facebook video may overtake Youtube which would really be an achievement.

2. Facebook will focus even more intently on good content.

Facebook relies heavily on media coverage, that’s why they tend to place news links higher on our news feeds. Facebook is determined to end like-gating (the use of artificial incentives to get people to like your page), which means that it’s more important than ever to focus on good content, as a way to inform your audience and gain a bigger audience.

3. Twitter Real-Time Use

Twitter is already powerful for real-time updates, especially when it comes to emergencies and live events. I think more users will experiment with live chats, proving that your updates are fast and relevant to anything that might be happening worldwide.

4. Twitter For Customer Service

Twitter has also turned out as very useful tool for customer service, with users reaching businesses in a convenient way. It’s not an easy task to be really responsive through social media, since users tend to be impatient, but if you manage to win social customer’s satisfaction, then your business should feel really grow! It’s not an easy task to be really responsive through social media, you need to resource it.Its a big opportunity to interact with your customers and help spread positive word of mouth about you.

5. Instagram

Instagram got bigger in 2014 and it’s not expected to stop during 2015. Its now the third big Social Media player and you can no longer ignore it. Businesses are already increasing, taking advantage of its visual power, which means that you need to add it to your list of new things to learn.

6. Visual Quality is becoming more and more important.

Visual content is already very important, but maybe it’s time to raise the bar for the quality of content you are producing.Users are getting tired of the same old images (and videos by the time they get viral) and prefer your own perspective on any type of content.

7. Pinterest

Pinterest is still growing and is still the best Social Media network for referral traffic and it even turned into a useful image search engine alternative to Google Images.If you are a retailer selling visually appealing products Pinterest is becoming more and more important.One to watch.

8. LinkedIn articles

LinkedIn launched its Publishing Platform in 2014 and this was clearly a new opportunity for content marketing. Many users are starting to use this feature and this should be the year we see it really grow.Time to try it out.

9. LinkedIn For Company Page

LinkedIn is increasing its status as the number one professional social network if you haven’t set up a company page for your business yet then maybe it’s time to do it and boost both your presence and your authority!

10. Time For Short Videos

Video is already a huge growth area in Social Media but also short videos are becoming more crucial with newer media like :Snapchat, Vine and Instagram. These offer a great opportunity to become creative in a new way.If you learn how to use it in times of fast decreasing attention span, short videos should definitely be part of your social strategy and marketing.

There are many ways all businesses can benefit from this and other key trends so for more information contact us for a free consultation to help your business grow .

Jeff Bezos of Amazon shows us content really is king !

One of the golden rules of Blogging,Websites and of course Social Media is that interesting relevant and original content is the key to success. Good content attracts visitors and ranks well with search engines . It also keep visitors on your site longer .

With that in mind its interesting to see the news today about Jeff Bezos of internet shoppping giant Amazon buying the Washington Post an iconic US Newspaper .The question is why would any self respecting entrepreneur buy a Newspaper when the newspaper industry is dying on its feet . Many newspapers have experienced a 90% decline in circulation from their 60s heyday with half that fall coming in the last 7 years .

The answer maybe he just wants a plaything to write off tax against or promote his personal and political views. That may be true of course but more likely just part of a race to own great content and iconic newspapers attract good journalists and therefore make great content.

Newspapers and magazines are slowly but surely going up behind paywalls so the race for ownership of content is on.

Jeff Bezos is a great innovator with amazing long term vision so it will be interesting to see what he does with the Washington Post. It certainly shows us that content really is king ?

What do you think ?

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

Google Changes the Rules !!

There’s been a big important change recently in how Google ranks websites and it affects all businesses .Overnight many websites that previously were in top three position in Google searches disappeared for page one altogether .Panic stricken web based businesses saw enquiries and sales  drop dramatically.The traditional Search Engine Optimisation Agencies have been thrown into turmoil.

Google has by far the biggest share of the search market and still dominates the way we all find the website we are looking for even though rivals like Bing and Social Media like Facebook and Twitter are catching it.

Consequently Google is always looking for ways to keep its  search results relevant so we all keep using it ! Its important that when you search for a keyword or term the results (links to websites) you see on the page are relevant to your search with authentic content .

Google makes regular changes to the way it ranks a website and on 24th April this year it made arguably its biggest change ever. The change was called Google Penguin and replaced Google Panda  (dont ask me why they called it that  !Why do Google call the latest version of their Android Smartphone software Ice Cream Sandwich for goodness sake ? Answers on a postcard  (remember them ? )).

What does all this mean for your website and how it ranks on Google ?

Well out go techniques that try and fool Google like keyword stuffing cloaking, participating in link schemes,and deliberate creation of duplicate content.

In comes ‘Content is King’ -relevant ,genuine,human and authentic with particular reference to Social Media like Blogs,Twitter and Facebook .You need to be busy and active on Social Media being authentic and relevant and make sure your website reflects this  too.If you don’t put quality information on products and services in your website, you can’t expect visitors to stick around and thats now how Google see it too !

The number of links to your website will be relevant but there is much more of an emphasis on the reputation and quality of a site that’s linking to your specific domain rather than the sheer number of links that point in your direction.  Those £10/mth for 2000 back link offers are now not only pointless, but they’re also quite dangerous.

If your concerned about the ranking of your website and the number of enquiries you are getting Contact Us for a free review and consultation .

Please feel free to comment below

Richard

Why your business needs ‘Inbound Marketing’ in 2012 ?

Marketing is changing and the emphasis is increasingly on making your Marketing activities ‘Inbound’ rather than ‘Outbound. ‘The key is “Talk To” your customers don’t “Talk At” them.

Traditionally in Marketing we use Outbound techniques where we focus on –’pushing the message far and wide’. So we do things like :

-trade shows

-seminar series

-email blasts to purchased lists

-leaflet drops

-direct mail

-cold calling

-telemarketing/telesales

-advertising.

This is getting less and less effective over time for two reasons:

1. Your average human today is inundated with over 2000 outbound marketing interruptions per day! However there are more and more creative ways to block them out, including caller ID, spam filtering, Sky+ etc.

2. Cost :Outbound Marketing is expensive and profit margins are always being squeezed and business is constantly looking to drive down Customer Acquisition costs .

So Business has had to rethink how it markets itself and look for more cost effective ways of reaching prospects .

So what is ‘Inbound’ Marketing ?:

Inbound marketing is a marketing strategy that focuses on getting found by customers.

As Brian Halligan says in Hubspot here ‘ The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants.  The elephants used to be in the jungle in the ’80s and ’90s when they learned their trade, but they don’t seem to be there anymore.  They have all migrated to the watering holes on the savannah (the internet).  So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.’

So its where your business :

-Spends time talking to its customers -visits and calls !

-“helps itself “get found“- by people already learning about and shopping in your industry.

– Has a website that is a “hub” for your industry

– Has a website that attracts visitors naturally through search engines

– Uses the blogosphere to influence market opinion and attract prospects.

– Uses Social Media (LinkedIn, Facebook,Twitter and Google+) to engage with clients and prospects

– Builds fully Opted In Email Lists where clients and prospects have asked to be kept in touch with your latest news and information.

– Uses Business Networking to generate ‘Referrals’ from prospects .

I am not saying cancel all your traditional Outbound marketing in 2012 but what I am saying is understand the value of traditional Outbound marketing has decreased .Look at changing the balance of your Marketing activities and putting much more of your time and effort and a little money in to ‘Inbound Marketing ‘ .Remember you heard it here first .

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

Richard Dawson
Harlaco Webb

New Free Social Media Workshop

Following on from the success of our Introduction to Social Media Workshops in 2010 we are delighted to announce that we are holding a free Social Media Marketing Workshop on 19th May 2011 for Businesses that have already started using Social Media like You Tube,Twitter and Facebook but want to know how to really make a difference to their bottom line !Once again we are working in partnership with Clearer Thoughts and hope to really show you how to make the most of this amazing Marketing opportunity.

Go to http://www.eventelephant.com/movingyoursocialmarketingupanotch now for more information and to book for free !

We look forward to seeing you there !

Regards

Richard