Social Media Views

Jeff Bezos of Amazon shows us content really is king !

One of the golden rules of Blogging,Websites and of course Social Media is that interesting relevant and original content is the key to success. Good content attracts visitors and ranks well with search engines . It also keep visitors on your site longer .

With that in mind its interesting to see the news today about Jeff Bezos of internet shoppping giant Amazon buying the Washington Post an iconic US Newspaper .The question is why would any self respecting entrepreneur buy a Newspaper when the newspaper industry is dying on its feet . Many newspapers have experienced a 90% decline in circulation from their 60s heyday with half that fall coming in the last 7 years .

The answer maybe he just wants a plaything to write off tax against or promote his personal and political views. That may be true of course but more likely just part of a race to own great content and iconic newspapers attract good journalists and therefore make great content.

Newspapers and magazines are slowly but surely going up behind paywalls so the race for ownership of content is on.

Jeff Bezos is a great innovator with amazing long term vision so it will be interesting to see what he does with the Washington Post. It certainly shows us that content really is king ?

What do you think ?

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Richard

Categories: Business Thinking, Contenet, Google, Marketing, Social Media, Social Media Views, Twitter | Tags: , , | Leave a comment

The end of business as usual !

10 ways to embrace big changes in the business landscape

I saw an article in Forbes Magazine today on how rapidly the business landscape is changing mainly because customer behaviour is changing.

It’s changing because ‘customer expectations are evolving. Your customers are empowered through technology where social media , smartphones, tablets, review sites, gamification, geo-location, et al. are producing a new breed of consumer – and businesses are largely missing them altogether. The emergence of this more “connected consumer” is forcing the end of business as usual. The pattern of decisions these connected consumers make usher in an era of risk where any business, large and small is vulnerable to digital Darwinism – the evolution of consumer behavior when society and technology evolve faster than the ability to adapt.’

You can read the full article here 

Categories: Business Thinking, Social Media, Social Media Views | Tags: , | Leave a comment

10 Little Known Social Media Tools You Should Be Using — Now

Saw this great article worth a read   Click Here for details 

If you want to know more  Get in touch for a chat or subscribe to our updates for more.

Richard

Categories: Social Media, Social Media Views | Tags: , | Leave a comment

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