Social Media Views

Social Media Trends in 2015

Now the New Year celebrations have subsided its worth taking a look at what might happen in Social Media over the next year:

1. Facebook Video will continue to grow.

Video is the latest powerful trend in social media, with Facebook taking advantage of it to a full extent. It already saw a massive surge in video views during 2014, that’s why there are plans for more features.Ultimately Facebook video may overtake Youtube which would really be an achievement.

2. Facebook will focus even more intently on good content.

Facebook relies heavily on media coverage, that’s why they tend to place news links higher on our news feeds. Facebook is determined to end like-gating (the use of artificial incentives to get people to like your page), which means that it’s more important than ever to focus on good content, as a way to inform your audience and gain a bigger audience.

3. Twitter Real-Time Use

Twitter is already powerful for real-time updates, especially when it comes to emergencies and live events. I think more users will experiment with live chats, proving that your updates are fast and relevant to anything that might be happening worldwide.

4. Twitter For Customer Service

Twitter has also turned out as very useful tool for customer service, with users reaching businesses in a convenient way. It’s not an easy task to be really responsive through social media, since users tend to be impatient, but if you manage to win social customer’s satisfaction, then your business should feel really grow! It’s not an easy task to be really responsive through social media, you need to resource it.Its a big opportunity to interact with your customers and help spread positive word of mouth about you.

5. Instagram

Instagram got bigger in 2014 and it’s not expected to stop during 2015. Its now the third big Social Media player and you can no longer ignore it. Businesses are already increasing, taking advantage of its visual power, which means that you need to add it to your list of new things to learn.

6. Visual Quality is becoming more and more important.

Visual content is already very important, but maybe it’s time to raise the bar for the quality of content you are producing.Users are getting tired of the same old images (and videos by the time they get viral) and prefer your own perspective on any type of content.

7. Pinterest

Pinterest is still growing and is still the best Social Media network for referral traffic and it even turned into a useful image search engine alternative to Google Images.If you are a retailer selling visually appealing products Pinterest is becoming more and more important.One to watch.

8. LinkedIn articles

LinkedIn launched its Publishing Platform in 2014 and this was clearly a new opportunity for content marketing. Many users are starting to use this feature and this should be the year we see it really grow.Time to try it out.

9. LinkedIn For Company Page

LinkedIn is increasing its status as the number one professional social network if you haven’t set up a company page for your business yet then maybe it’s time to do it and boost both your presence and your authority!

10. Time For Short Videos

Video is already a huge growth area in Social Media but also short videos are becoming more crucial with newer media like :Snapchat, Vine and Instagram. These offer a great opportunity to become creative in a new way.If you learn how to use it in times of fast decreasing attention span, short videos should definitely be part of your social strategy and marketing.

There are many ways all businesses can benefit from this and other key trends so for more information contact us for a free consultation to help your business grow .

Categories: LinkedIn, Social Media, Social Media Views, Twitter | Tags: | Leave a comment

Jeff Bezos of Amazon shows us content really is king !

One of the golden rules of Blogging,Websites and of course Social Media is that interesting relevant and original content is the key to success. Good content attracts visitors and ranks well with search engines . It also keep visitors on your site longer .

With that in mind its interesting to see the news today about Jeff Bezos of internet shoppping giant Amazon buying the Washington Post an iconic US Newspaper .The question is why would any self respecting entrepreneur buy a Newspaper when the newspaper industry is dying on its feet . Many newspapers have experienced a 90% decline in circulation from their 60s heyday with half that fall coming in the last 7 years .

The answer maybe he just wants a plaything to write off tax against or promote his personal and political views. That may be true of course but more likely just part of a race to own great content and iconic newspapers attract good journalists and therefore make great content.

Newspapers and magazines are slowly but surely going up behind paywalls so the race for ownership of content is on.

Jeff Bezos is a great innovator with amazing long term vision so it will be interesting to see what he does with the Washington Post. It certainly shows us that content really is king ?

What do you think ?

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Richard

Categories: Business Thinking, Contenet, Google, Marketing, Social Media, Social Media Views, Twitter | Tags: , , | Leave a comment

The end of business as usual !

10 ways to embrace big changes in the business landscape

I saw an article in Forbes Magazine today on how rapidly the business landscape is changing mainly because customer behaviour is changing.

It’s changing because ‘customer expectations are evolving. Your customers are empowered through technology where social media , smartphones, tablets, review sites, gamification, geo-location, et al. are producing a new breed of consumer – and businesses are largely missing them altogether. The emergence of this more “connected consumer” is forcing the end of business as usual. The pattern of decisions these connected consumers make usher in an era of risk where any business, large and small is vulnerable to digital Darwinism – the evolution of consumer behavior when society and technology evolve faster than the ability to adapt.’

You can read the full article here 

Categories: Business Thinking, Social Media, Social Media Views | Tags: , | Leave a comment

10 Little Known Social Media Tools You Should Be Using — Now

Saw this great article worth a read   Click Here for details 

If you want to know more  Get in touch for a chat or subscribe to our updates for more.

Richard

Categories: Social Media, Social Media Views | Tags: , | Leave a comment

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