Business Thinking

Jeff Bezos of Amazon shows us content really is king !

One of the golden rules of Blogging,Websites and of course Social Media is that interesting relevant and original content is the key to success. Good content attracts visitors and ranks well with search engines . It also keep visitors on your site longer .

With that in mind its interesting to see the news today about Jeff Bezos of internet shoppping giant Amazon buying the Washington Post an iconic US Newspaper .The question is why would any self respecting entrepreneur buy a Newspaper when the newspaper industry is dying on its feet . Many newspapers have experienced a 90% decline in circulation from their 60s heyday with half that fall coming in the last 7 years .

The answer maybe he just wants a plaything to write off tax against or promote his personal and political views. That may be true of course but more likely just part of a race to own great content and iconic newspapers attract good journalists and therefore make great content.

Newspapers and magazines are slowly but surely going up behind paywalls so the race for ownership of content is on.

Jeff Bezos is a great innovator with amazing long term vision so it will be interesting to see what he does with the Washington Post. It certainly shows us that content really is king ?

What do you think ?

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

Categories: Social Media Views, Social Media, Business Thinking, Twitter, Google, Marketing, Contenet | Tags: , , | Leave a comment

Groupon’s decline is a salutary reminder for all of us

With today’s news confirming the decline of Groupon and the continuing doubts over whether it is a sustainable business or not.Its a key pointer for small and medium sized businesses and how they need to market themselves. Groupon is all about what I call broadcast marketing a daily blast out to a large opted in email list (no spam please) which over time becomes less and less effective.

This is for two reasons:

1. Your average human today is inundated with over 2000 outbound marketing interruptions per day! However there are more and more creative ways to block them out, including caller ID, spam filtering, Sky+ etc.In short our immunity is growing.

2. Cost :Outbound Marketing is expensive and profit margins are always being squeezed and business is constantly looking to drive down Customer Acquisition costs .

Businesses can see this and are rethinking how they market themselves and are looking for more cost effective ways of reaching prospects .And thats where Inbound’ Marketing  comes in.This is where your business :

-Spends time talking to its customers -visits and calls !

-”helps itself “get found“- by people already learning about and shopping in your industry.

- Has a website that is a “hub” for your industry

- Has a website that attracts visitors naturally through search engines

- Uses the blogosphere to influence market opinion and attract prospects.

- Uses Social Media (LinkedIn, Facebook,Twitter and Google+) to engage with clients and prospects

- Builds fully Opted In Email Lists where clients and prospects have asked to be kept in touch with your latest news and information.

- Uses Business Networking to generate ‘Referrals’ from prospects .

These are the ways of the future !

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

Categories: Business Thinking, Marketing | Tags: , | Leave a comment

5 things to do this summer while your competition’s on holiday

Below is an extract of an Email I received from Michael Heppell last Summer that addresses that old age problem of what to do about the ‘Summer Slowdown’ that we all ‘seem’ to suffer from you know the fact that key decision makers are on holiday and anyone who is in is covering for them or clearing their desks for their break !

I like Michael’s stuff especially his ‘ Flip It ‘ thinking .

‘There’s a popular myth that suggests the summer isn’t a good time for business. Really? Actually it’s the perfect time to do some Flip It thinking and clean up while others are napping. Here are five easy things to do:

1) Call everyone. “Hi just calling to see how you are and to find out if there’s anything we can do for you right now?” Better still call in.

2) Send your top ten contacts a post card. Plan ahead and make a note of names and addresses. You may want to be cheesy and say how you never stop thinking about them, or just say something sincere and from the heart.

3) Planning and preparation. So even if EVERYONE is on holiday, there’s no-one to call and you’re stuck in the office, this is a dream time to do some planning. Prep up your September and come out of the blocks firing!

4) Create some media attention. The summer is a notoriously poor time for the press. They are keener than ever to find good stories. So now’s your chance to raise awareness about your new product, make an announcement and contact your local business pages.

5) Invest in some reading for your holiday. There are loads of great books which make you better. Autobiographies, business and personal developments books cost a few pounds but contain masses of great information.

Here’s a tip: If you are looking for a personal development book for the beach then choose one that makes you smile as well as makes you think.’

I would also add rather cheekily you could always give Google Adwords a try we have just had 10 £50 Advertising Vouchers and we are offering free set campaign set up why not give it a try ! Contact Us for more information .

You can find our more about Michael Heppell at http://www.michaelheppell.com/

Categories: Business Thinking | Tags: | 2 Comments

The end of business as usual !

10 ways to embrace big changes in the business landscape

I saw an article in Forbes Magazine today on how rapidly the business landscape is changing mainly because customer behaviour is changing.

It’s changing because ‘customer expectations are evolving. Your customers are empowered through technology where social media , smartphones, tablets, review sites, gamification, geo-location, et al. are producing a new breed of consumer – and businesses are largely missing them altogether. The emergence of this more “connected consumer” is forcing the end of business as usual. The pattern of decisions these connected consumers make usher in an era of risk where any business, large and small is vulnerable to digital Darwinism – the evolution of consumer behavior when society and technology evolve faster than the ability to adapt.’

You can read the full article here 

Categories: Business Thinking, Social Media, Social Media Views | Tags: , | Leave a comment

LinkedIn and Customer Relationship Management Masterclass – Launching Very Soon

I am delighted to announce that we have just about finalised the programme for our new LinkedIn and CRM Masterclass . We have partnered with Sales Dynamics who are Sage Accredited Partners so we can show you how the effective use of LinkedIn and best practice Customer Relationship Marketing (CRM) techniques can help you really grow your business massively !

Our first Masterclass will be in late April and the booking website will be launched shortly . In the meantime Contact Us here to make sure you get an invitation .

Categories: Business Thinking, LinkedIn, Social Media | Tags: , | Leave a comment

Why your business needs ‘Inbound Marketing’ in 2012 ?

Marketing is changing and the emphasis is increasingly on making your Marketing activities ‘Inbound’ rather than ‘Outbound. ‘The key is “Talk To” your customers don’t “Talk At” them.

Traditionally in Marketing we use Outbound techniques where we focus on –’pushing the message far and wide’. So we do things like :

-trade shows

-seminar series

-email blasts to purchased lists

-leaflet drops

-direct mail

-cold calling

-telemarketing/telesales

-advertising.

This is getting less and less effective over time for two reasons:

1. Your average human today is inundated with over 2000 outbound marketing interruptions per day! However there are more and more creative ways to block them out, including caller ID, spam filtering, Sky+ etc.

2. Cost :Outbound Marketing is expensive and profit margins are always being squeezed and business is constantly looking to drive down Customer Acquisition costs .

So Business has had to rethink how it markets itself and look for more cost effective ways of reaching prospects .

So what is ‘Inbound’ Marketing ?:

Inbound marketing is a marketing strategy that focuses on getting found by customers.

As Brian Halligan says in Hubspot here ‘ The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants.  The elephants used to be in the jungle in the ’80s and ’90s when they learned their trade, but they don’t seem to be there anymore.  They have all migrated to the watering holes on the savannah (the internet).  So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.’

So its where your business :

-Spends time talking to its customers -visits and calls !

-”helps itself “get found“- by people already learning about and shopping in your industry.

- Has a website that is a “hub” for your industry

- Has a website that attracts visitors naturally through search engines

- Uses the blogosphere to influence market opinion and attract prospects.

- Uses Social Media (LinkedIn, Facebook,Twitter and Google+) to engage with clients and prospects

- Builds fully Opted In Email Lists where clients and prospects have asked to be kept in touch with your latest news and information.

- Uses Business Networking to generate ‘Referrals’ from prospects .

I am not saying cancel all your traditional Outbound marketing in 2012 but what I am saying is understand the value of traditional Outbound marketing has decreased .Look at changing the balance of your Marketing activities and putting much more of your time and effort and a little money in to ‘Inbound Marketing ‘ .Remember you heard it here first .

To keep up to date with the latest Inbound Marketing News ,Views,Hints and Tips  SUBSCRIBE to our EMAIL UPDATES –You can also find more information on how we can help you on our Website or Contact Us if you want to know how we can help you.

Richard

Richard Dawson
Harlaco Webb

Categories: Business Thinking | Tags: , , , | Leave a comment

5 things to do this summer while your competition’s on holiday

Below is an extract of an Email I received today from Michael Heppell that addresses that old age problem of what to do about the ‘Summer Slowdown’ that we all ‘seem’ to suffer from you know the fact that key decision makers are on holiday and anyone who is in is covering for them or clearing their desks for their break !

I like Michael’s stuff especially his ‘ Flip It ‘ thinking .

‘There’s a popular myth that suggests the summer isn’t a good time for business. Really? Actually it’s the perfect time to do some Flip It thinking and clean up while others are napping. Here are five easy things to do:

1) Call everyone. “Hi just calling to see how you are and to find out if there’s anything we can do for you right now?” Better still call in.

2) Send your top ten contacts a post card. Plan ahead and make a note of names and addresses. You may want to be cheesy and say how you never stop thinking about them, or just say something sincere and from the heart.

3) Planning and preparation. So even if EVERYONE is on holiday, there’s no-one to call and you’re stuck in the office, this is a dream time to do some planning. Prep up your September and come out of the blocks firing!

4) Create some media attention. The summer is a notoriously poor time for the press. They are keener than ever to find good stories. So now’s your chance to raise awareness about your new product, make an announcement and contact your local business pages.

5) Invest in some reading for your holiday. There are loads of great books which make you better. Autobiographies, business and personal developments books cost a few pounds but contain masses of great information.

Here’s a tip: If you are looking for a personal development book for the beach then choose one that makes you smile as well as makes you think.’

I would also add rather cheekily you could always come on our Linked In Masterclass on 27th July in Liverpool and learn how to generate tons of new business !! see http://linkedin-masterclass2.eventbrite.com/

You can find our more about Michael Heppell at http://www.michaelheppell.com/

Categories: Business Thinking | Tags: , , | 1 Comment

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