How Independent Retailers can fight back against the Internet Giants like Amazon ?

A recent announcement ( see here ) that planning laws in England and Wales are to be relaxed to allow retailers to offer ‘click and collect’ services to consumers more easily got us thinking, 

online retailer

Recent years have seen many smaller independent retailers put under increasing pressure and this has seen the prediction of the demise of the traditional high street.Factors include,the recent recession,the continued rise of the big retail chains including the Supermarkets and the huge rise in online shopping with giants like Amazon.With the rise of Smartphones we have also seen an increase in ‘Showrooming’ where consumers use a local retailer to view goods they have seen online and then still purchase them online.

It all seems a bit grim for a small independent retailers on the high street but really there are many ways they can fight back.

The internet is a great opportunity for small retailers and for all small businesses.You really can compete on level terms with the very biggest retailers.Here are a few tips that might help high street shops harness the power of Online Retail:

-Invest in an e-commerce website allowing your customers to buy from you 24 hours a day/7 days a week.Development costs are quite reasonable these days typically we develop e-commerce websites from around £950 upwards.

-Set up an online store on Ebay or Amazon(‘if you cant beat them join em’)selling some of your range via two very powerful marketing platforms.

-Put ‘Buy this item Online’ QR Codes (codes that people can scan in with their smartphones) up on point of sale materials linking to your website or online Amazon/Ebay Store. These show the customer you trade online as well.That will give customers the impression that you are competitive on price with any rival.

-Offer click and collect as well as delivery.Click and collect is a massive growth area in online retail.Customers often prefer the convenience of collecting the goods when they are passing rather than waiting in for a delivery.’Click and Collect’ will raise footfall and gives you the opportunity to up sell in person.

-Embrace Social Media as the best way to interact with your customers and drive more sales to your shop.All top online retailers use Facebook,Twitter,Pinterest and other Social Media channels to engage with prospects and convert them into a sale.

There are many other hints tips and suggestions to help so for more information contact us for a free consultation.

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How to make your Website really Mobile/Tablet friendly

With around 50% of Internet Traffic coming from ‘Mobile’ – Smartphones and Smaller Tablets its important to get your mobile internet strategy just right. The key question is do you go for a Mobile Website or an App ? Smartphones and Tablets

I think most experts now accept that there isn’t a one-size-fits-all approach, and the decision should be made based on the business needs and aims of individual clients.

However consumers strongly prefer apps (85%) ahead of mobile sites.

The most common reason for this is that apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%). We’re often asked if the future of mobile is in mobile web or apps. Which is a better investment? Which creates more engaging destinations? Which is “best”?

We have experience in mobile website and mobile app development (as well as several options in between), the right solution depends on the client and their unique goals. Of course there are budgets, timelines, and requirements to consider, but the process of deciding when to create a mobile website vs. a mobile app as with all projects start with the question: What are you trying to achieve?

Other factors include :

-Apps can often be a one use experience so if you want to engage a customer more than once and you regularly update content then a mobile site may be better

-Budget may also be a factor too . Apps generally mean a higher development budget.

-SEO — If SEO is important to your business (your website is what makes you money) then Mobile Websites are a better option.

- Timescale — Apps take longer to launch as there are strict approval processes (especially Apple)

- Accessibility — Apps need to be developed on multiple platforms (Android,Apple,Blackberry and Windows).

For more information contact us for more information or a free consultation.

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Are the Summer Holidays really bad for business ?

There’s a popular view that suggests the Summer isn’t a good time for business. Is it really though ? Is it just a state of mind we all get into?Maybe its a good time to get ahead of your competitors ? Here are five easy things you could do:

1) Call people. “Hi just calling to see how you are and to find out if there’s anything we can do for you right now?” Better still call in.

2) Spend time on cleaning up your marketing database.  Often updating your contacts/address book/marketing database gets left till last here’s a chance to catch up and hit the ground running in the Autumn .

3) Planning and preparation. So even if EVERYONE is on holiday, there’s no-one to call and you’re stuck in the office, this is a great time to do some planning. Plan and prepare so you hit the ground running in September.

4) Create some media attention. The summer is a notoriously poor time for the press its the so called ‘Silly Season’. They are keener than ever to find good stories. So now’s your chance to raise awareness about your new product, make an announcement and contact your local business pages.

5) Invest in some reading for your holiday. There are loads of great books which make you better at what you do. Autobiographies, business and personal developments books cost a few pounds but contain masses of great information.

Of course you could always have a trawl through this website for lots of handy internet marketing and social media tips too!

Any other suggestions ?

Please Contact Us of you have any queries or  for more information .

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New .uk domain names launched what does it mean for your business ?

As you will remember from previous updates there are many new domain name suffixes being launched this year.The latest is the .uk domain name Nominet, the non-profit company that manages UK web addresses, has officially made .uk addresses available from Tuesday.

The move brings the UK into line with most other countries, which offer domains ending in two-letter suffixes, such as, for example, .de for Germany and .fr for France. Until now, British top-level domains were longer, including, and

‘Catchier’ addresses

“By introducing .uk as a stand-alone domain we are simply providing another option for people to build their online success story with us,” Nominet said in a statement.

The company said the shorter domains are catchier for brands, and may seem less “corporate”.

During a consultation period, the launch of .uk was criticised by some, who argued it would create confusion and devalue the large existing body of domains ending in As a result, Nominet is giving all owners of addresses the option of first refusal on the equivalent .uk address for a period of five years, during which time those addresses will be unavailable to the general public.

If you want to register a .uk for your business we have a special offer price of £9.99+vat per year compared to our normal price of £26+vat per year.This is available for a limited period please go to and select Domain Registration:Special offer if you want to take advantage of this.


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A ‘unique’ 2 week window to prepare for ‘powerful computer attack’- What to do next ?

You will have seen many stories in the media recently about Cyber Attacks such as ‘Heartbleed’,’Cryptolocker’ and now ‘GOZeuS’, which is also known as ‘P2PZeuS’.Many false stories circulate on the internet about viruses and other threats all the time and you have to be careful what you read and believe but these recent ones are genuine unfortunately.The UK National Crime Agency(NCA) has warned computer users (Windows Users MAC users can relax for now) they have two weeks to back up files and update security software to prevent significant damage.

A memo from the NCA mentioned the UK public has a “unique, two-week opportunity” to safeguard against the cyber threat that stems from the GOZeuS and CryptoLocker malware families.

The NCA’s advice is:

“Members of the public can protect themselves by making sure security software is installed and updated, by running scans and checking that computer operating systems and applications are up to date,” The NCA have taken action in conjunction with authorities in several countries and is led by the US Federal Bureau of Investigation [FBI], and it has meant the network of infected computers has been weakened therefore meaning action is now possible.

GOZeuS, which is also known as P2PZeuS, has reportedly been responsible for millions of pounds worth of fraudulent activity across the globe and intelligence shows that around 15,500 UK computers are currently infected with “potentially many more at risk”.

Users are infected by clicking an illicit link or attachment that allows the malware to silently monitor activity and capture personal information such as bank details.The second threat, meanwhile, comes from the increasingly prevalent Cryptolocker malware family that encrypts a user’s files before a pop up appears on-screen and explains that a ransom must be paid to release the files.
“Nobody wants their personal financial details, business information or photographs of loved ones to be stolen or held to ransom by criminals. By making use of this two-week window, huge numbers of people in the UK can stop that from happening to them. Our message is simple: update your operating system and make this a regular occurrence, update your security software and use it and, think twice before clicking on links or attachments in unsolicited emails,” Andy Archibald, head of the NCA cyber crime unit added.

So what should you do next?

1. Download the Security Scanner from Microsoft (see here ) to see if your PC is installed with any of the existing threats.Dont panic if a scan reveals you are infected as any infected files will be removed by the scanner.

2. We strongly recommend investing in paid for (not the free versions) top rated Internet Security software (not just Anti Virus software).Then run a full scan and remove or quarantine any threats you find.To help with this we are giving a special discount on ESET Internet Security Products of 30% off the Recommended Retail Price ( e.g. a discount of 30% off the RRP of £39.99 inc VAT for a single user annual licence for ESET Smart Security)  if you order through us in the next two weeks.ESET is the premier online security package in the industry and consistently comes out top in the independent industry ‘Virus Bulletin’ awards (see here).As standard ESET is offering 25% discount in June if you buy direct so you need to order through us for the full discount.Contact us here  to order or for more advice.

3. Make sure that your PC/Laptop has done its most recent windows updates.

4. Use a secure browser like Google Chrome/Firefox when browsing the Internet don’t use Internet Explorer.

5. Manage your passwords carefully don’t use the same one for everything and make sure you have a minimum of eight characters including two numbers and a symbol.

Let us know if we can help further.

Tim Eveleigh.

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How are new Domain Names going to change the way we market ourselves online ?

Back in December we wrote about how Domain Names (website addresses) are changing in 2014 you can see the article here.Well here we are nearly halfway through the year and we have seen the release of .luxury .christmas .supplies .rentals etc etc with many more to come.

At the moment its not clear how many businesses have acted yet or how this is going to impact how we all market our businesses online.

In the meantime what should you do next ?

Register with us and we will create a watch list for you and send you email alerts when domains you are interested in are available for registration. Get in touch here for updates with us and grab a unique domain that links your brand to your industry or location.

Tim Eveleigh

Becoming a Linked In Power User – Part 5 – How LinkedIn Groups can help grow your business

In the previous parts of this series we have seen what an excellent sales,marketing and networking tool Linked In is.We also saw how it can really help your SEO.There is another key feature in Linked In we haven’t really touched on properly and that’s Linked In Groups.These are a are great way to build credibility and make new connections that can ultimately help grow your business.

So what are the key things you need to do with Linked In Groups to really help your business?

1.Join 5-10 Groups that are really relevant to you:


You can join up to 50 Linked In Groups.However,it’s difficult to gain traction in 50 Groups as well as find the time to participate in that many. I recommend that you select 5-10 Groups to spend your time on in order to get the most benefit out of your participation.

part 5 pic 1

2 Use Linked In Search to Find Relevant Groups to Join:


Linked In search is a really excellent tool and has been has been significantly enhanced over the years.It includes the ability to search for relevant Groups (based on your network) and search for discussion topics within open Groups.When searching for discussion topics search for Groups using keywords that would be a natural fit for you, based on your geographic location, industry, prospects, education history,community/charity organisations, hobbies and interests.

Try searching Linked In Groups with the keywords that actually describe your natural affinities. For example,type in the name of the college/university you attended to find potential alumni groups that exist on Linked In.

You can even type in hobbies and interests and get very specific search results and find groups with members who share a passion/hobby or interest and common interests are a really good way to start a relationship. For each Linked In Group displayed in search results, you have the option to view members in your network who belong to the Group, as well as “similar Groups.You can also ask your Linked In connections what they think about the Groups that they belong to.This gives you a solid excuse to contact them and to reach out and connect with your network.

part 5 pic 2

3.Don’t ignore the “Groups You May Like” Suggestions From Linked In:


The easiest way to navigate to the Groups You May Like feature is through your navigation menu bar under Groups. There you will see these options. (The Groups Directory option is the primary search area for Linked In Groups.),When you click on the Groups You May Like feature, Linked In will list suggested Groups for you to check out, based on your network connections, profile information, skills and expertise and existing Group memberships. You may also notice some Groups (or subgroups) on this list that you already belong to.

4.Evaluate the Quality of a Linked In Group:


Its very important that the Linked In Groups you are interested in joining are going to be well-run and high-quality.In some cases, you may just have to join the Group and spend some time there to make that determination. However, here are a few other ways to evaluate the Group for quality.Have a look at the Group managers, and are they engaged,well connected and visible? Also have a look at the Group rules if there aren’t any or they are not well written then it may mean the Group is not that well managed.Look the quality of discussions are there plenty of questions and dialogue? Beware of lots of promotional links or an abundance of “self-promotional” updates? Have a look at the stats of the Linked In Group you are interested in as well. Linked In stats measure things like member demographics, activity, how long the Group has been around etc.

part 5 pic 3

5.Don’t ignore Corporate-Sponsored Groups:


There are quite a few corporate-sponsored Groups on Linked In. This is where Linked In has officially partnered with brands or corporations to help them build robust Groups. Within each of these Groups, the organisation can drive member visits and discussion participation while also controlling the ad display space within the Group site. You can find examples of these if you include the word sponsored in your search. Some people might consciously avoid these as a forum for being sold to. In fact as we identified in Part 3 of this series (link) the sponsors recognises that subtlety is key when selling on Linked In. In fact corporate-sponsored Groups are very well-managed. The discussions tend to be in-depth with rich dialogue among members. These brands/corporations have a vested interest in making their Groups successful, and in every case there are dedicated Group managers in place who facilitate the dialogue and keep the Group spam-free.Also there is a lot that Corporate -Sponsored Groups can teach you if you plan to run your own Linked In Group or you’re thinking about starting one.

6.Stick to Linked In Group Participation Best Practises:


part 5 pic 4
In order to make Linked In Groups serve as authentic forums for discussions and dialogue, we should all do our part to maintain the integrity of the Groups we belong to. This will make the Linked In Group experience better for everyone. Additionally, Linked In is doing its part by helping Group managers fight promotional posts. If you are thinking about posting a discussion that contains the words me, my or I, don’t count on it showing up. Most likely it will end up under the Promotions tab, where it’s highly unlikely that anyone will see it. To successfully build influence in Linked In Groups, your best bet is to authentically engage in discussions and contribute real insights in your area of expertise.

Below are some best practises to remember as you find the right Groups to join and start engaging with members:

  • Don’t just drop into Groups and promote your products or services.
  • Don’t auto-post your blog articles into Linked In Groups. Instead, provide links to reputable sources of information within the context of discussions that can help members. This can include your blog articles if they truly serve that purpose.
  • Ask questions and provide thoughtful answers.
  • Contribute to ongoing discussions and new discussions consistently.
  • Share meaningful, helpful, interesting and reputable content.
  • Send invites to connect with mutual Group members only after you’ve spent some time participating in the Group. The best time to send the invitation is when you’ve interacted with members in a discussion.

The Linked In Group offer a great mix of functions and features that allow you and your business to have a distinctive presence on Linked In that will reach far beyond your immediate network of first degree connections.But you do need to use them carefully.

Hope this helps please get in touch here if you would like a free Linked In Training Needs Assessment.

Subscribe to our updates here to be sure you dont miss our next series of updates.

Becoming a Linked In Power User – Part 4 – How Linked In can really help your SEO

In the previous parts of this series we have seen what an excellent sales,marketing and networking tool Linked In is.I am pleased to say there is a further bonus and that of course is that it can really help boost your Search Engine Optimisation(SEO). As we are seeing with other Social Media Platforms like Twitter and Facebook,Google (and for that matter Bing ) place an increasing emphasis on Social Content. As you will know from other posts on the this blog authentic content is king and Linked In is a great source of content.Also using Linked In provides a credibility that most people look for when Googling, or researching a certain person,topic or Company.

So what are the key things you need to do on Linked In that will really help your SEO?


1. Use Anchor Text in Links

Every Linked In profile can list as many as 3 web links. The default options include “Company Website” and “Blog,” but these just aren’t very SEO-friendly. You can customise the URLs by selecting the “Other” option. Use a keyword-rich title, such as “My E-Commerce Bike Accessories Website.”

2. Finish Your Profile

As we saw in Part 1 this is obvious,but far too many people haven’t taken the time to fully complete their Linked In profiles.You can see here what you need to do more generally to optimise your profile but there are two SEO specific things to look out for.Firstly don’t be afraid to add your entire work history (may be not the paper round you had aged 13!).There may be individuals looking you up by previous jobs you have had.This is especially important if you have a pretty common name Secondly making sure if your profile is completed with key words your want associated with your name really helps too.

3. Keyword-Optimise Your Job Titles

Optimising your job titles slightly (though obviously don’t embellish) to include a few keywords is helpful. For example instead of “Sales Manager,” it helps SEO wise to clarify by saying “Software Sales Manager.”

4. Maximise Your Group Membership

Joining and participating in relevant groups obviously helps your networking but from an SEO point of view its also useful too as the group names appear on your profile, search engines have no choice but to crawl the titles and learn more about who you are and what you do. Not only will industry-relevant groups improve the keywords on your profile, but local groups like “West Midlands Engineering Professionals” can also help with Geo-targeted SEO. Joining a group related to your line of work is also very important. Not only does it give you a chance to network with colleagues, but it also allows search engines to associate your name with the group in searches.

5. Maximise the number of Network connections you have

Quite simply Linked In’s own search results elevate results for connections within a network (i.e. 1st, 2nd, 3rd level connections, groups).Therefore.the more people you are connected to the better.

6. Optimise Your Job Descriptions

Make your job descriptions on Linked In creative,truthful,descriptive and brief. Don’t write paragraph after paragraph use a wide variety of relevant keywords in bullet-pointed lists. This also helps the reader when scanning your profile for relevant experience.

7. Claim Your Vanity URL

With Linked In you can customise both your and your Company URL with your name. This creates a better chance for your profile to rank with searched because search engines do look at key words in URLs.For example look so much better than the standard urls.

8. Don’t Keyword Stuff

Just like other areas of SEO so called keyword stuffing is a bad idea.This is where you repeat the same keywords ad nauseum throughout your profile.It doesn’t help SEO wise and its not very nice to read either.

9. Promote Your Linked In Profile Elsewhere

Hopefully obvious this one .Put a link to your Linked In profile on Facebook, Google+, and any websites you maintain to create inbound links.

10. Be Vigilant About Building Recommendations

When you have 10 or more recommendations it will elevate your profile’s search ranking.

11. Leave No Field Blank

Enough said hopefully

12.Keep Collecting Endorsements

While endorsements don’t yet directly help how well your profile ranks on Google they are a measure of ‘engagement’ with others.Google likes engagement as we can see from the development of its own ‘+1′ in Google+ so its likely this was and is changing.

13.Post Regular Updates

We know from other aspects of SEO that ‘content is king’ so regular updates are important a passive profile is less SEO friendly. I suggest one update a day to most clients ideally posted between 8.30 am and 11.00am.

Linked in was designed as a recruitment forum and then became a networking tool and now its a ‘Sales Tool’.As we have seen it can also really help your SEO which is just a bonus really isn’t it.

Hope this helps please get in touch here if you would like a free Linked In Training Needs Assessment.

Coming Soon : Part 5: How LinkedIn Groups can help grow your business

Subscribe to our updates here to be sure you dont miss it.

Becoming a Linked In Power User – Part 3- How to use the latest features in Linked In to get sales leads

Using Linked In is a great way to make connections with people and network.It is also excellent for looking up information on potential clients and doing your “homework” on people you are going to be meeting. But you can also use Linked In for selling. The first thing you need to consider is how Linked In works and set it in context with other well known Social Media channels.When we use Twitter we use it for three things to pass on useful information/links or to share images or to comment on current events. Facebook is the place where we just chat with our friends.Linked In is where we connect with business people and find out useful information about them. We do not expect to be “sold to” in fact its frowned upon by many Group Owners. So,if you try to sell on Linked In you will face almost inevitable rejection because such activities do not match user expectations.

However, plenty of people are selling successfully on Linked In by adopting a gentle and subtle approach, rather than “in your face”.

picture 1

Technically this is known as inbound marketing its really getting the customer to come to you not the traditional outbound way of going to them with your message.So the key to sell on Linked In is really to is to stop trying to sell…! Linked In are constantly changing and improving the features they offer to reflect the number of users who now use it as a sales tool.

So with both these things in mind what are the key things you need to do to get sales leads on Linked In?

1: Have a Strong Call to Action and Link

You can add custom banners to your company page for free with each of these banners linking back to your website.You can add up to three different link-able product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. This is a great way to funnel Linked In traffic to a targeted landing page.

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2: Target your audience.

Linked In has been making it easier for companies to reach their target audience. Recently, they started allowing companies to tailor status updates to specific Linked In connections (based on industry, seniority, job function, etc.).Companies can target connections with specific status updates based on job function, seniority level, industry, company size and geography.  You can attach files or pictures (along with links) to your status updates.This helps your company status updates look more prominent and ‘Pop Out’ of the update stream increasing visibility and click-through rates with each post.

To do this click on the paperclip icon to attach your image.After attaching your image, you’ll have an opportunity to edit the title of the image and description, which can serve as a teaser to get people to click.To target your audience you must have at least 200 connections in the audience list in order to target them with your update.For example, you may only want to target non-employees with offers. To do this click on the Targeted Audience drop-down to choose your target. Add your status update and link last so that both an image and URL will appear.

3: Use the Linked In Lead Collection Widget

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If you decide to test an ad campaign budget on Linked In,try the Lead Collection widget on your landing page.This little box sits at the top of your website and allows people to easily submit their email address to you with one simple click.

4: Create Custom Calls to Action and Content

Linked In Products & Services pages can serve up different content based on the profile of the user.

Not only does this allow you to use the right language (based on geography), but also feature only the products and services that might interest certain types of people (based on their job function, company size, industry and seniority). It then allows you to provide the right messaging and links.Use the Dashboard to create multiple versions of Linked In company product pages based on audience types.

Creating custom content for specific Linked In members helps you drive them to appropriate landing pages and/or specific phone numbers to reach specific departments in your organisation. Creating unique pages only takes minutes, so the time investment to test this out is minimal.

5: Post Linked In Company Status Updates in the Morning

Aside from posting company status updates during high-conversion periods on your own website, you should also post updates during the times of day you get the most impressions on Linked In.Lana Khavinson, Group Product Marketing Manager at Linked In, says, “We find that companies get the greatest engagement from morning posts. That said, we are seeing engagement rates increasing in the evening as our mobile and iPad apps keep gaining massive traction. We encourage companies to test posting at different times of day so that they can find what works for them and their target audience.”

Engagement metrics on posts can be seen by Admin Users of company pages these show engagement numbers (impressions, clicks and shares).You should test what works best for your organisation to work out what types of posts are driving the most relevant traffic and/or leads to your site.Also look out for what type of content gets the most shares, since number of shares means even more visibility for your business in other people’s Linked In streams.

6: Use Linked In Products & Services Pages Like Landing Pages

You can link Linked In Products & Services Pages to your landing page, you can also allow Linked In members a quick way to ask a question or message you without leaving Linked In? This is a great way to make it easy for customers to contact you for a product or service they are interested in.Besides, getting a message through Linked In and connecting gives you access to prospects’ email addresses. This means they’ll start seeing updates from you, which can help nurture relationships and increase the likelihood of turning prospects into clients.You can add up to three different people in your organisation to receive messages from product pages. To do this, simply go to the Products & Services tab and click on Edit.Then go to the Contact Us section on the right-hand side of the page and add the people in your organisation who are equipped to handle questions from prospects.You might feature someone on your sales team, products team and/or a senior manager (depending the product or service offered).Obviously make sure the person you assign will be frequently checking Linked In for any messages.Also make sure he or she regularly posts about your company to keep any potential leads up to date with new products/services.

7: Send Custom Messages to Your Target Market’s Inbox

Linked In Sponsored Inmail has really taken off. Its one of the best sales tools on Linked In.You don’t need your own contact list because you just work directly with Linked In to identify exactly whom you want to email. Craft your message, add your URLs and then let Linked In do the rest.It’s a great way to build your leads and targeted traffic to your website. To use Inmail you need to subscribe to one of the premium versions so it does have a cost but the ability to target specific people in organisations is a powerful reason to use it.

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When you launch a Sponsored Inmail campaign,the person you’re trying to reach gets a notification about an important message in their inbox. The alert is also visible on certain pages of your Linked In account.The response rate compared with traditional email marketing is very impressive.If the prospect does not respond Linked In credit the cost of the Inmail back to your account so you can use it on another prospect.

8: Promote a Linked In Group Your Target Market Would Be Interested in Joining

If you want to grow your network and leads, you need to provide your insights and ‘thought leadership’ in relevant Linked In Groups where your target market is talking. This doesn’t mean bombarding groups with redundant content and links back to your website. That just makes you look like a spammer (and desperate for attention).Instead, use these groups as opportunities to learn more about your target market and share insights. Strive to become a valuable resource ,contributor and ‘thought leader’ to the community.

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Companies can showcase favourite groups on their Linked In profile, and it’s a great opportunity to guide your target market into a community you’ll be participating in.This is how you build relationships, and over time you will earn credibility, new business and more referrals.You might even consider forming your own group in a particular niche subject or market.

Linked in was designed as a recruitment forum and then became a networking tool and now its adding ‘Sales Tool’ to its credentials. Counter intuitively though to get sales leads don’t sell !

I hope this helps please get in touch here if you would like a free Linked In Training Needs Assessment.

Coming Soon : Part 4: How LinkedIn can really help your SEO

Subscribe to our updates here to be sure you dont miss it.

Becoming a Linked In Power User – Part 2: Understanding the Difference between Linked In Company Pages and Facebook Fan Pages

Linked In Company Pages are a combination of a number of different features that integrate with other key Linked In functions. They are a great opportunity for Sales teams to maximise their use of Linked In .So what are the key features of Linked In Company Pages. Perhaps the best way to see that is to compare them to something very familiar to most of us Facebook Fan Pages.

Picture 1-google facebook fan page

With a Facebook Fan Page  you can see that a fan page provides details about a company in the “info” section, but this is not its primary focus which is representing the visual brand and identity of the business.In Linked In people are also introduced to a company on its page and that’s its primary purpose. The Facebook Fan Page allows ‘fans’ to ‘like’ a page and then engage with it and allow a viral spread of information to flow through networks of Facebook friends.The Facebook page also provides a platform for companies to launch campaigns through the use of Facebook Apps as well as market their products and services through landing pages and other tabs.

Facebook Fan Pages were also developed as just that, created by and for fans of popular music, entertainment, and even top sports people.

Picture 2-facebook fan page

Fan pages were not specifically designed for marketing Businesses though by default they have become a good medium for Business to Consumer (B2C) marketing and Brand awareness. Realising their commercial potential Facebook has concentrated on offering more functionality for businesses that manage page and it has given administrators more control over those pages. It also offers measurement tools like page insights showing reach ‘Likes”Reach’ and ‘Engagement’.

Picture 3-facebook insights

However Linked In Company Pages were created to help both job candidates and the professions do research on companies that are represented on Linked In.The data was originally pre-populated through a combination of efforts by Linked In, user-generated content from profiles, and some statistical information from Business Week. Initially the ability to search companies was not added and when it was it was designed as a tool people could use to work out their connections to a particular company. So if you were looking for a business provider with particular expertise, you could check if any of your first-degree connections were employed by such a company. This aspect of the Company Page is still highly relevant.

However in more recent times Linked In has developed a feature allowing Companies to update their followers directly through publishing Status Updates. This means that, like Facebook Fan Pages you can publish posts into the news feeds of your followers (equivalent of fans on Facebook).However, Linked In does not use the same type of algorithm that Facebook has. This means that, while only 17% of your updates reach your fans on Facebook, your Company Page updates reaches all of your followers.

Here are the key features and Functions in Linked In Company Pages:

1.Search: Users can search for companies by keyword, location, industry, relationship, company size, number of followers, and other criteria.

2.The Overview Page for a particular company has information about who connects you to that company, as well as about its employees,status updates, recent blog posts, mentions in the news and general statistics.

3.The Statistics Page, this is accessed through the overview page, is completely comprised of user-generated content from profiles and provides employee information for job seekers (such as job function composition, years of work experience, and educational degrees attained by current employees) as well as business intelligence that could be used for sales and business development purposes (such as new employees, former employees, and most recommended employees).

4.The Careers Page this shows any job openings.

5.The Products and Services Page is created by the company to showcase its products and services. Linked In users can recommend a company’s products and services and their recommendations appear here.

Picture 5-bentley linkedin products page

6.The “Follow Company” button allows any Linked In user to stay updated on new jobs, hires, and departures from any company’s page.

7.Companies can post status updates to appear on the news feeds of their followers.

8.Page Administrators can have access to an analytics page as well.This is similar in format to Facebook Insights showing impressions,clicks,reach and engagement.

The Linked In Company Pages offer a great mix of functions and features that allow your business to have a distinctive corporate presence on Linked In. Optimising your Company Page also gives your employees the opportunity to be found in searches and increases the chances that your company will be found on Linked In.

I hope this helps please get in touch here if you would like a free Linked In Training Needs Assessment.

Coming Soon : Part 3: How to use the latest features in Linked In to get sales leads

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Blog at The Adventure Journal Theme.


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